Senior Digital Optimisation Manager
At Howdens we invest in our people and provide thorough on the job training and excellent career progression opportunities. We have been awarded a place in the top 30 Best Companies to Work for in the Sunday Times for recognition of excellence in the workplace.
Howdens Joinery, a trade only business with over 640 depots, has built a reputation that builders can trust through offering best local price and providing product from local stock. Our unbeatable service and product has led to us becoming a market leader, which is why we were awarded the Royal Warrant of Appointment to Her Majesty the Queen in 2015 for our quality and excellence. Despite its scale, Howdens remains a local business with traditional values.
We are proud of our substantial growth and remain committed to success through the expansion of our local depot network. We are seeking talented people to help us continue to grow our business and are now looking to recruit:
Senior Digital Optimisation Manager
We know the importance of keeping ahead of the game and Digital Marketing is leading the way.
As the Senior Digital Optimisation Manager, you will be responsible for driving the performance for the website. For this role you should have a strategic digital testing, analytical background and have experience improving online conversion funnels from various traffic sources.
Currently based in our Marketing suit in Northampton we will be moving to Raunds in 2020 to our new purpose built offices.
Responsibilities in brief
Manage and work to the set budgets and forecast to ensure that the relevant KPI’s are met.
Identify and drive the implementation of initiatives to continually increase conversion rate across the relevant digital channels.
Provide direction and initiate improvements around the digital experience across all current / future applications ensuring alignment with any pilot and / or digital programme goals.
Using the CMS, design and drive the optimisation/ UX for the relevant digital platforms that includes user journeys and usability testing.
Work with the wider digital team to analyse and optimise all channels which drive traffic, to maximise learnings.
With the support of the optimisation team, own the personalisation engine of the new platform as another method of driving optimisation and conversion and create a personalisation strategy based on insight developed from within the core engine.
Work very closely on an on-going daily basis with the Digital UX Programme team, to propose, scope and quantify future updates to the digital platform.
Have a well-defined usability testing strategy that provides us with valuable insights on how to improve the UX experience.
Become the subject matter expert within the experience space so that this element of any user journey is continuously at the forefront of any suggested changes
A champion in Google Analytics you’ll use this as a primary data source to analyse a wide range of areas from traffic conversion.
Skills & experience
Experience of leading a team within optimisation, personalisation and UX
Experience with a variety of research techniques including user interviews, stakeholder interviews, competitive analysis, user journey mapping, usability testing, traffic / funnel analysis etc
Strong demonstrable experience in requirements gathering, storyboarding, wire frames and UX principles
Strong CRO experience
Understanding of online behaviours and how customer journey is amended to reflect these
Ability to demonstrate latest Optimisation, personalisation and UX design trends, thinking, compromising and ultimately delivery
Excellent understanding of Digital Marketing and ideally E-commerce
Highly analytical and data driven with extensive knowledge of google analytics
Strong CMS experience, ideally in Sitecore
A thorough understanding of current SEO best practices
Commercially astute with experience of working within a fast paced customer centric environment
Ability to engage audiences at all levels
Strong communication, influencing and interpersonal skills
Attention to detail & highly organised
A team player, creative, dynamic, detail-minded and independent
Howdens deeply value team working and reward our people in line with individual and team success through a competitive package of benefits including;
Highly competitive salary plus bonus
Matched contribution pension scheme
25 days holiday (excluding Bank holidays)
Staff discount on Howdens products
Share awards and prize draws
Modern spacious offices with free parking