Digital Marketing Executive - High End Fashion Brand - £25K
Digital Acquisition Executive
Reports to: Digital Marketing Manager
My client are a Luxury High End Fashion Retailer who are looking for a bright, proactive and dynamic individual who has experience in Digital Marketing, with an emphasis on customer acquisition.
This is an exciting role to join a fast paced team as Digital Marketing Assistant, which will report into the Digital Marketing Manager. You will work to help drive awareness of the brand to new customers with the objective to convert them. You will be focused on driving new customers through acquisition channels (including Paid Search, Display, Affiliate and Paid Social).
You will be supporting Digital Marketing Manager with managing external agencies for Paid Search and Affiliate Marketing, as well as monitoring, analysing and optimising performance channels (PPC, Display, Social, Affiliates). You will also be responsible for looking for new initiatives for optimising Google Adwords account (through test & learn strategy) as well as ensuring promotional activity is promoted in line with business marketing calendar. Supporting the Digital Marketing Manager to create a promotional strategy to convert new customers and creating a paid social strategy (including Facebook, Instagram, LinkedIn) based on set targets for the channel is an integral part of the role.
You should have relevant experience in a Digital Marketing Executive role with around 2-3 years experience, with an emphasis on customer acquisition. You should have a strong knowledge of Google Adwords (both executing and managing campaigns within the tool) as well as GDN and Google Shopping as well as experiencing using Facebook Ads Manager (executing and reporting on performance) as well as managing budgets.