SEO Content Manager

Recruiter
Directions Recruitment Specialists
Location
Well End
Posted
14 Apr 2018
Closes
21 May 2018
Contract Type
Permanent
Hours
Full Time

Responsibilities:
• Define and drive the strategy for SEO across the business
• Own both on-page SEO and off-page SEO.
• Liaise with internal teams to ensure strong and prompt delivery of SEO strategic plans
• Responsible for ensuring all website content and products are SEO optimised
• Sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices
• Develop the digital content strategy aligned with short and long term marketing & ecommerce targets
• Manage content distribution to online channels and social media platforms to increase traffic
• Keep up to date with industry and algorithmic changes and proactively make recommendations for updates to be made to improve site performance and ranking
• Work with the CRO team to create solutions for new site initiatives/developments that are SEO friendly as well as drive commercial performance
• Working with our PR Manager, develop and implement SEO campaigns in line with objectives
• Create original content to help improve conversion, optimisation and rankings
• Develop SEO link building strategies
• Provide clear and concise evaluation of all activity
• Work closely with the PPC Manager to provide search synergies across both channels to optimise spend
• Recruitment, management and development of an SEO Executive

About You:
• You’ll have 7+ years’ experience managing natural search optimisation (including ecommerce experience) as an SEO & Content Manager (agency or client side)
• Creative thinker with a track record in defining and delivering original content for ecommerce businesses
• Exceptional attention to detail
• Strong knowledge and understanding of social media, performance marketing, CRO and PR
• You are a decision maker who is not afraid to challenge others in order to champion SEO best practice
• You will be able to work collaboratively across departments to ensure the strategy is driven forward
• You’ll have advanced knowledge of Excel and analytics tools including Google Analytics and SiteCatalyst
• Able to communicate in a clear and decisive manner

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