Sr Manager, Public Relations

Recruiter
Gartner
Location
Englefield Green
Posted
14 Apr 2018
Closes
21 Apr 2018
Contract Type
Permanent
Hours
Full Time

Lead the EMEA PR program with country
specific, but globally aligned, programs that increase Gartner’s share of voice
among VIP journalists in target media outlets; manage PR Manager, manage PR
agency relationships, execute Events PR plans; write press releases & brand
journalism articles; communicate media coverage.

  • Lead the EMEA PR planning process to
    develop country specific, but globally aligned, programs that increase
    Gartner’s share of voice among VIP journalists in target media outlets.
  • Manage the EMEA PR agency to meet
    specific objectives outlined in the EMEA PR plan
  • Manage PR agency partners in EMEA to
    meet specific objectives outlined in Events PR Plans for specific countries
  • Lead objective setting for and manage
    activities of PR Manager for EMEA
  • Build and maintain relationships with a
    defined list of top target journalists and editors in EMEA coverage for Gartner
    in identified target media outlets (online, print, broadcast)
  • Lead planning, creation and execution
    of EMEA Events PR plan, including: writing and disseminating press
    releases& brand journalism articles; creating media pitches; updating and
    communicating the PR plan with Events stakeholders; managing exhibitor PR
    requests; disseminating media coverage
  • Create proactive PR materials,
    including: press releases; media pitches; contributed articles, brand
    journalism articles
  • Complete general PR administrative
    tasks flawlessly, including reports
  • Building awareness of the Gartner brand
    among prospects shortens the sales cycle by 21% - PR is the main brand
    promotion activity undertaken by Gartner
  • Increase media coverage and share of
    voice among targeted journalists in EMEA by providing a professional, courteous
    and responsive press office function
  • Promote Gartner directly to target
    prospects in select strategic markets as the authority on key issues facing
    CIOs, IT leaders, Marketing leaders and Supply Chain executives
  • Increase awareness of research and
    marketing themes, programs and initiatives in order to drive prospect
    registrations on gartner.com
  • Effectively promote Gartner Events in
    order to drive attendee registration and support requests from Event exhibitors
    to support sponsorship renewals
  • Research analysts, Gartner Events,
    journalists, global PR team, Research operations
Job Requirements:

Requirements

  • BA in either PR, communications,
    journalism or related field
  • 5+ year experience in PR, either
    in-house or PR agency
  • Advanced writing and professional
    communications skills essential
  • Maturity to collaborate with and
    influence others in a complex, matrix organization (critical)
  • Knowledge of media landscape in EMEA
    (essential)

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