Digital Marketing Manager US Market - London based

Recruiter
Quest Search and Selection Ltd
Location
Farringdon
Posted
14 Apr 2018
Closes
17 May 2018
Sector
Accountancy
Contract Type
Permanent
Hours
Full Time

Quest Search & Selection is working with a leading Fintech Business in London who i currently looking for a Senior Digital Marketing Manager to grow the brand in the US Market.

As a Digital Marketing Manager you will be responsible for the development, management and implementation of performance marketing across the US market.

You will be a lead growth hacker: evolving and executing the digital strategy and framework for our paid and non-paid channels. You will be:

  • Be responsible for planning and budgetary control of all growth marketing activities - overseeing a portfolio of paid social, search, display and retargeting campaigns - testing and optimising as you go
  • Understand the key metrics that drive performance of those channels, including but not limited to: CPSV, CPA, LTV, CTR, CPC, CPM
  • Be a digital expert but with a clear understanding and experience across other channels
  • Take a strategic approach to managing and optimizing channels to meet CPA, ROI, and budget goals.
  • Establish strong relationships with both internal and external stakeholders involved in the delivery of those channels.
  • Deliver, report and reforecast against agreed monthly acquisition targets.
  • Build our brand at the same time as growing our user base.

What you need:

  • Minimum 4-5 years of relevant hands-on, client-side/start-up experience managing direct response marketing channels for a customer acquisition focused business
  • Excellent analytical skills and experience in reporting and optimising campaigns based upon data analysis and AB testing
  • Strong understanding of digital channel landscape to include knowledge of campaigns across paid social, search, display, video, affiliates, CRO and attribution methodology.
  • Highly analytical and able to generate meaningful insight from broad data sets and effective at presenting findings
  • Highly commercial and able to confidently present a clear business case for any marketing investment, however big or small
  • A creative eye with the ability to identify and communicate opportunities for optimization through creative development.
  • A strong communicator with experience managing a team, external partners and agencies
  • Track record in growing a brand's audience and user base
  • Experience marketing to a US audience
  • To thrive in a start-up environment, to be a strong team player and excited by the prospect of growing something special

If you're interested in a further conversation about this job opportunity, please submit your CV for review and a confidential conversation.

We request that candidates send their CV as a Microsoft Word document where possible.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.

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