CRM Campaign Executive For UK
Panserve Limited has been providing first-class services to online betting and gaming websites for over 17 years - including for the Marathonbet brand at marathonbet.com, marathonbet.co.uk and marathonbet.es. Marathonbet's operations are regulated by the UK Gambling Commission. Panserve prides itself on a successful and diverse operation that caters for more than 750,000 customers, nine languages and 94 countries across the globe. We’re experts in Marketing & Brand, Finance, Payments, Quality Assurance, Anti-fraud, HR, Customer Service, Product & Development, CRM, IT, Learning & Development, Assurance & Player Protection and Legal.
Purpose of the Role: To take full ownership of the UK and English-speaking CRM promotional strategy across multiple channels; Website, Email, SMS.
Key Responsibilities: Create multi-channel CRM Campaigns for the business, including email, direct mail, SMS marketing and site/mobile messaging. Deliver CRM Campaign consistency between outbound communication channels and website assets Ensure process is followed and all Campaigns are thoroughly tested before rollout Adhere to brand guidelines and latest regulatory requirements to ensure compliant delivery of all outbound communication Driving forward performance of email marketing in terms of Open Rate, Click Through Rate and ROI, whilst reducing unsubscribed rates. Work closely with CRM Coordinator, Design, Copy, Loyalty and BI teams to plan, execute and analyse all CRM activity Adhering to CRM planning calendar to ensure that all campaigns are delivered in a timely manner and within pre-approved deadlines. Ensuring timely and on target configuration and execution of CRM campaigns. Maintaining consistent contact with customers and optimising customer journey across products and platforms. Co-ordinating between stakeholders to ensure efficient creation and execution of campaigns. Driving flexible and creative CRM initiatives Supporting the CS and Product Teams by dealing with player query escalations pertaining to campaign configuration, target audience, suppression criteria, contact rules etc. Other responsibilities: Escalating issues to the Senior Digital Marketing Manager, UK Country Manager and BI Team as appropriate. Undertaking other reasonable duties as instructed by senior management.
Required Skills and Abilities Native English Speaker Minimum 1-year experience in configuring communication across media of email, SMS, Push and Direct Mail. Customer focus and commitment to excellent service. Good working knowledge of Microsoft Office applications, particularly Excel and Access. Good working knowledge in HTML coding for emails. Advanced analytical skills. Excellent verbal and written communication skills in English. Accuracy and strong attention to detail. Excellent numeracy and analytical skills. Proactive and results driven approach. Good organisation and prioritising abilities. Ability to multitask and work under pressure. Exceptional creative thinking and problem-solving skills. Good interpersonal and relationship building skills. Ability to learn quickly in a changing environment. Confidence and ability to deal with difficult situations. Desired Skills and Abilities Degree in Marketing or Business Administration. Recent experience in a gaming/betting executive role (CRM, Product or Operations). Strong presentation skills. Profound experience of managing stakeholders. Good report writing skills.
Benefits: · Pension · Awesome Bonus Scheme · Private Medical Cash plan · Childcare Vouchers · Discounts on retail and hospitality · Life Insurance · Travel Scheme · Computer Scheme · Eye care vouchers · Referral Bonus · Mobile Scheme · Social events · Career Progression