Key Account Manager

Prentice Associates Limited
London (Greater)
12 Apr 2018
20 Apr 2018
Contract Type
Full Time

Key Account Manager Devices

London and Surrounding area

Job Purpose

To drive sales performance by building and executing sales plans to meet the business franchise goals for targeted accounts within assigned region.

To develop effective professional relationships with a complex customer matrix to support the delivery of business results

To establish the company as a leader in their Therapy area

Major Accountabilities

To represent and promote a brand in the franchise, driving demand within the hospital and connecting customers to the full range of company resources

Develops and owns business and key account plans to deliver on company strategies and meet sales goals and targets

Raises awareness and builds confidence in the brands by providing up-to-date, balanced clinical and economic information

Raises awareness of the appropriate/eligible segment of patients for treatment

Ensures customers have a clear understanding of all the company resources at their disposal

Demonstrates deep specialist product and disease state knowledge and leverages this to build professional customer relationships and support sound medical/clinical discussions

Makes effective use of available technologies and channels to support sales calls

Deploys and uses Marketing and Sales promotional materials and programmes; coordinates direct promotion programmes and facilitates pull-through activities

Uses detailed knowledge of brands and competitor products’ features and benefits during sales calls to improve sales

Effectively allocates available resources

To work collaboratively with the cross functional and/or co-promotional teams to support the maintenance of promoted brands formulary listing and funding

Coordinates with all members of the cross functional team and/or co- promotional teams to ensure provision of evidence of economic benefits to support the value proposition and appropriate funding

To build relationships and work effectively within a complex customer matrix, with a key focus on clinical customers, but also managing relationships with pharmacy, business managers etc.

Develops and applies understanding of customer organisations and networks, and of diverse influencing factors that affect customer decisions (e.g. peer relationships)

Demonstrates strong customer understanding and a consistent patient-centric approach to business activities and relationships

Adapts and optimises approach and communications style during sales calls, responding appropriately to customer needs of the different stakeholders

Proactively identifies needs and appropriately brings in other customer-facing roles as necessary for those Trusts requiring full customer-facing support

To differentiate the company as a leader in the Therapy area

Ensures that company products and supporting services are broadly understood and available to more patients and customers

Demonstrates a focus on better health outcomes, taking into account the healthcare professional and patient experience

Shares learning and best practice between customers to help them meet their needs

Shares learning and best practice within the cross-functional and/or co- promotional teams

Shares feedback gained from customer interactions with customer-facing team and broader cross-functional team to improve future customer interactions

Works cross-functionally to ensure alignment and coordinated planning within the local customer-facing team

At Prentice Associates we aim to respond to your enquiry within 24 hours. If, however you have not heard within 7 days, on this occasion you have been unsuccessful.

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