Marketing and Programming Executive

Recruiter
Academy Music Group Limited
Location
Leeds
Posted
12 Apr 2018
Closes
22 Apr 2018
Contract Type
Permanent
Hours
Full Time
To provide a supporting sales, marketing and programming function for O2 Academy Leeds maximising awareness, growth in ticket sales and other such revenues by developing key marketing campaigns and programming strategies in line with Academy Music Group’s strategic objectives and venue/promoter needs. Communicating daily with external and in-house promoters, appointed media agencies, local businesses and all other marketing related suppliers for the venue. Working directly with the venue management team and head office departments for the effective marketing and proactive promotion of O2 Academy Leeds and its shows, events and campaigns meeting all set objectives. To also programme club business year on year working with promoters, managers, artists and agents ensuring business targets are met. Responsibilities Responsible for managing and delivering complete, event marketing campaigns for all events for O2 Academy Leeds These campaigns should be designed to increase ticket sales utilising new and existing marketing channels. Effectively managing and reporting the venue marketing budget including monitoring and recording spend and recharges and campaign ROI. Work with marketing departments across a variety of organisations, including promoter offices and local outlets as well as media and promotional channels to ensure coordinated advertisement. To own and manage all social media channels relating to the venue to maximise awareness, engagement and sales at all times. Developing an acquisition plan to secure new customers in line with Head Office retention planning through all channels available To work closely with the Head of Marketing and any appointed designers, agencies and Head Office departments to devise, develop and deliver the production and distribution of all advertising, printed materials and online assets, following business models, templates branding, and marketing approaches set by HQ To act as the primary point of contact for any marketing enquiries Actively conduct market research and analysis To liaise with Academy Music Group’s PR team as required Develop strong relationships with all necessary parties per event or campaign to coordinate and support all marketing activity Monitor ticket sales daily to maximise the venue’s marketing strategy, modifying campaigns in line with market trends, per genre. Create and support necessary marketing campaigns for internal and external club nights and residencies ensuring you are aware of all competition Ensure brand guidelines and partnership agreements are adhered to at all times in marketing collateral Manage any in-house and external marketing assets (above and below the line) as required. Ensure that all promotional sites including digital units etc are utilised to promote events and ensure the constant updating of this information –including cross marketing of events at alternative O2 academy venues targeting the same catchment. Book supports as and when required Actively pursue relationships under the direction of the General Manager with local gig and club promoters To work in conjunction with the Digital Marketing Manager on all digital communications and social campaigns Source and promote in house and external club events within the venue. To assist in programming club trade To undertake any other reasonable duties as and when required. Job Requirements: Skills / Knowledge / Experience Knowledge of the live music and club industry preferable or similar role within the entertainment industry with proven track record of identifying opportunities and developing new initiatives. Management experience of a team, client account management or voluntary staff. Experienced in sales pitching and negotiation Established knowledge of local and surrounding niche markets and cultures Engaging, clear and confident communicator Good organisation Strong initiative Knowledge and experience of print and online marketing methods and best practice Experience of copy writing and editing Abreast of trends and all musical styles and genres Working knowledge of MS Office, InDesign, Photoshop, database management including data protection law Exceptional attention to detail and accuracy Ability to, prioritise and multi-task with excellent time management Experience of prioritizing a heavy workload to meet set deadlines Proactive team player Focused and highly organized approach Ability to manage marketing budgets Thorough knowledge of UK media, including press, radio, TV and digital Click Here To Apply https://livenationuk.mua.hrdepartment.com/pm_module/cgi-bin/click.cgi?job_id=2710&site_id=35

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