B2B Marketing Lead Vacancy

Recruiter
TAB IT RECRUITMENT SOLUTIONS LIMITED
Location
United Kingdom
Posted
12 Apr 2018
Closes
23 Apr 2018
Contract Type
Permanent
Hours
Full Time
My start up client based in London have a B2B Marketing Lead vacancy, salary £35K plus up to £10K Bonus. If successful in your role, you will have the opportunity to rapidly develop alongside the growth of the company, and define your role as the company scales upwards. This will be a stretch role for someone with 2/3+ years experience in marketing, that will be challenging and rewarding in equal parts. Core Responsibilities: ● Establishing their platform ● Driving inbound sales through their exchange ● Using your knowledge of SEO, social media, content, website and email channels to develop and execute multi-channel inbound marketing campaigns ● Helping to create overarching inbound strategy that covers all campaigns, setting targets and measuring success ● Creating and managing schedules, and sticking to tight deadlines ● Develop marketing automation capability for existing and new clients ● Manage the planning and creation of content campaigns, including blog posts, web copy, infographics, social media etc. Managing and maintaining content plans, workflows & editorial calendars ● Website optimisation: measuring and managing user flows through the website, and optimising based on metrics ● Defining and optimising paid social media/advertising campaigns ● Creating sharp, succinct copy for website, blogs and email campaigns ● Measuring metrics across all our digital touchpoints ● Working closely with the design, product, and commercial teams to get high quality inputs and align on deliverables Basic Skills & Qualifications: ● 2/3+ years experience in B2B marketing ● Knowledge of SEO, social media, content, website and email channels to develop and execute multi-channel inbound marketing campaigns for clients. ● Experience with a range of analytics tools and marketing automation tools ● Analytical mindset & metrics driven - test/learn approach and happy making recommendations from statistics ● High work ethic - we’re at a critical stage of the business, and you will get out exactly what you put in ● Natural leadership. They’re looking for someone to lead much of their B2B thinking, to stay close to the market, be an internal champion and take responsibility for all aspects of their B2B marketing ● Comfortable with change and moving fast. You’re aren’t intimidated working in an ambiguous environment that changes quickly. You thrive in a challenging, fast-paced company, but have good discipline to help make sense of the pace ● Natural bias for being proactive and taking responsibility Beneficial skills: ● SaaS or Startup inbound marketing experience ● CIM / equivalent marketing qualification ● Team management experience Key information:

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