Marketing, Merchandising and Branding Executive

Recruiter
Invigorate Recruitment
Location
Leeds
Posted
12 Apr 2018
Closes
23 Apr 2018
Contract Type
Permanent
Hours
Full Time
Marketing, Merchandising and Branding Executive Yeadon £20 k to £24 k pa Our client is looking to recruit a Marketing and Branding Executive to join their company which produces luxury and contemporary knitwear both within the UK and internationally. An exciting opportunity has arisen for a marketing, merchandising and branding executive to join our business in a newly created role. We are seeking a highly professional and motivated individual with previous wholesale experience. Responsibilities: Marketing Execute and assist with devising a biannual marketing strategy which will deliver sales and profit growth and increase market share. This includes: Tradeshows – including preparation of tradeshow stand layouts, working with our wholesale relationship manager to create and delivery our pre-show mail outs to existing customers and targets, trade show promotions. Literature – responsibility for designing and creating our seasonal marketing literature, including preparing an assessment of our current format and implementing changes. Photography – responsibly for obtaining seasonal product photography and providing photography bespoke to key customer orders. Social Media – management of our Facebook and Instagram channels. Website – management for the marketing of our direct to consumer website. Retailer focused – management for any key retailer focused marketing campaigns. Work with key stakeholders to identify a budget for the biannual marketing strategy and have primary responsibility for delivering the strategy on budget. Carry out marketing campaign reviews in order to improve future results. Merchandising Analyse market, consumer and competitive information to assist with new product pricing. Conduct annual pricing reviews for the relevant product ranges ensuring an appropriate balance between price positioning, sales volumes and the margin achievement. Develop long term strategies to ensure the product ranges are competitive and meet the customer and market requirements, along with meeting the long-term business objectives. Ensure all new collection launches support the brand strategy, values, positioning and achieve the business goals for the brand. Branding Work with key stakeholders to identify a budget for the branding strategy and have primary responsibility for delivering the branding strategy on budget, including responsibility for: Analysing the current business branding and prepare a report to key stakeholders highlighting the strengths and weaknesses of the current brand Implementing any branding adjustments Carrying out the annual brand identity assessment and reporting Brand monitoring, such as management of our logo, labelling, delivery and packaging imaging, points of sale for use by retailers, brand message etc… Explore other promotional opportunities including additional trade shows, charity sponsorship, fashion shows, sponsor celebrities to increase brand exposure. General Support the sales team with customer visits and attendance at customer events and exhibitions. Engage the organisation around the brand values, positioning and strategy and bring a collection to life. Ensure that marketing communications are delivered to time, budget and are of a world class standard. Ongoing research to provide new insights and opportunities for further brand development. Requirements: Excellent communication skills, both written and verbal +3 years minimum background in marketing and branding Educated to degree level with a minimum 2.1 degree in marketing or other related subject or equivalent practical attainment Understand the wholesale fashion industry (preferably knitwear) Creative and trend driven Attentive to detail with the ability to think creatively Team player and able to build relationships Ability to manage multiple projects and effectively manage workload to meet deadlines To be able to deal with all challenges in a calm and positive manner Awareness of budgets and timings BIG ideas and a strong conceptual imagination An energetic, fun and flexible approach to your work Highly motivated with the initiative to work independently and to identify new opportunities Confident in analysing data and drawing conclusions IT literate and proficient in the use of PowerPoint and Excel Organised and methodical, a natural forward planner who critically assesses own performance. IT literate with strong Excel and PowerPoint skills. Able to understand profit and loss calculations and basic business finance, e.g. gross margin percentages and calculations, etc… Benefits Competitive Salary Benefits package 23 days holiday (plus bank holidays) Performance related reviews with the view for career progression Relevant study support if required Optional weekly fitness session for team building Hours of work 8.30- 5.00 or 9.00-5.30 Advantageous location in Yeadon

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