CRM Digital Marketing Campaign Assistant
The successful candidate will thrive in a fast paced, deadline driven, marketing environment, where we strive to balance commercial and customer priorities. As an internal customer champion and brand ambassador, the candidate will be a driving force in establishing best in class customer communications experiences to help deliver business objects.
Our client has been building new homes for 50 years and is firmly established as a leading developer with a passion for not just building homes, but creating vibrant sustainable communities.
Support the Group Marketing Director in the initial process setup of managing marketing campaigns through the CRM system.
Liaise with the designated external creative agencies in the design of email campaign templates, ensuring continual optimisation where required.
Support the Regional Marketing teams with design, build and send of the digital marketing campaigns (email, SMS).
Provide copywriting support to the regional teams where required.
Be confident in the technical set up of the email campaigns ensuring HTML code aligns with documented specifications.
To ensure CAP and GDPR compliance is achieved on all campaigns.
Be a brand ambassador ensuring all campaigns align to the brand identity.
Track key email metrics and establish company benchmarks.
Work closely with the Marketing teams to analyse findings, identify trends and recommend a course of action
Execute the test plan for key email components such as subject lines, time and day of week, reactivation tests etc.?
Be the company guru on all aspects of email and SMS marketing
Provide on-going competitor and high street awareness of customer digital communication developments.
You will have experience in email and SMS campaign marketing in a B2C environment
Excellent organisation skills with the ability to multitask and self-prioritise work load.
Proactive & results focused
Advantageous to have experience in using Microsoft Dynamics and Click Dimension's, with an understanding of HTML & responsive code
Possess strong analytical skills & able to report campaign results effectively
Web analytics/email platform reporting experience
Excellent communications skills, both written and oral
Confident in reporting campaign results back to a wider team
Excellent awareness of digital marketing channels
Ability to build strong relationships with a wide range of stakeholders.
Strong attention to detail
Private pension up to 7.5%
Private healthcare and cash plan options
25 days' annual leave
This job was originally posted as www.totaljobs.com/job/80927632