Senior Marketing Executive

Forward Role
North West England
12 Apr 2018
14 May 2018
Contract Type
Full Time

As part of our clients Marketing team based in Manchester you will be working for a leading UK financial services company. We are looking for a Senior Marketing Executive with strong analytical and project management skills. You will be required to work closely with the Senior Marketing Manager to execute marketing strategy and produce management information. In this role you will work on a variety of interesting projects, including; websites, email marketing, digital marketing, event coordination and design.

Key Responsibilities:
Work closely with the Senior Marketing Manager to execute the B2B marketing strategy.
Creating interesting, engaging and successful B2B email campaigns.
Help organize and set up internal and investor focused events.
Support and work flexibly with the wider Sales and Marketing teams across the business to achieve desired goals and targets.
Explore opportunities to further enhance customer relationships.
Be responsible for the management and execution of some marketing based projects using all of the available resources and to ensure the projects are delivered in a timely manner.
Assisting with the production of KPI reports for both B2B and B2C marketing activity.
Assisting 3rd party agencies with digital marketing activity, following internal processes.
Monitoring the day-to-day performance of both borrower and investor marketing activity, escalating potential issues to the Senior Marketing Manager where appropriate.

Person Specification:
Educated to degree level in a marketing or communications related subject.
A relevant marketing qualification (such as CIM) would be desirable.
A minimum of 3 years marketing experience in a similar role.
Experienced in using Adobe Creative Suite design software (especially InDesign, Photoshop, Illustrator.)
Strong content and copywriting skills.
Outstanding interpersonal and communication skills.
Well organized, with the ability to multi-task and think outside of the box.
An understanding of online and offline B2B marketing campaigns with a full understanding of the marketing mix.
Fully conversant with Microsoft Excel.
Strong analytical and reporting skills.
Experience within a FCA (or similar) regulated environment would be desirable.
A strong understanding of how offers and incentives can be used to drive response and profitability.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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