PPC Executive

Recruiter
Footasylum plc
Location
Rochdale
Posted
12 Apr 2018
Closes
14 May 2018
Contract Type
Permanent
Hours
Full Time
Description:

Due to our continued growth we are seeking a proactive PPC Executive. This is a fantastic opportunity to further your career by working in a brand new role within a highly established eCommerce team.

Role and Responsibilities:

Working with the Digital Marketing Lead to deliver our paid search marketing strategy with an initial focus on our branded sitesDeveloping PPC strategies for our key markets, devising optimisation tactics, managing, reporting on and analysing the performance of PPC campaignsSupporting new product, brand and proposition launches via PPC by working in collaboration with the wider ecommerce teamSupporting the Footasylum communications and promotional trade plans through PPCIdentifying new opportunities for efficient growth through PPCManaging and monitoring deliverables of all paid search activity Support our video content strategy with the execution of paid video ads across YouTubeProactive in seeking out new innovations and maintaining cutting edge market knowledge Ensure all customer communications are accurate, consistent and delivered on timeImproving the overall customer experience
Your profile:
Passion for our productEcommerce and paid search experienceProven track record of working in a paid search role either agency or client side with an appreciation for different aspects of paid search and wider digital marketingWorking knowledge of Google ADWords, Bing Ads Interface and Paid Video Ads for managing campaigns effectivelyDemonstratable knowledge of different PPC ad formats, AdWords features and bid management tools - preferably including the new interfaceExperience with Google Shopping and Audience targeting is requiredExperience managing or assisting in the management of large budgets and delivering against multiple KPIs primarily spend and ROASProviding clear reporting, more importantly actionable insights on account performance Able to work as part of a team and adapt quickly to change and new innovationsStrong reporting and analytical skills with an understanding of analytics packages (Google analytics / 360)An appreciation of the wider Digital Marketing landscape (Affiliate, SEO, Paid Social and Programmatic channels) would be advantageousStrong organisational skills with the ability to multi task and hit the ground runningA minimum of 1 years hands on experience managing and working on large and complex PPC Accounts.


What we offer:Employing people with the dynamic mind - set to drive the company forward is the key to keeping Footasylum as one of the leading Footwear retailers in the UK. Our creative, supportive and collaborative culture makes our employees want to stay.


This job was originally posted as www.totaljobs.com/job/80935122

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