The Royal Mint Experience, based in Llantrisant south Wales, is the only place in the world where you can watch the United Kingdom's coins being made. Visitors to The Royal Mint Experience are able to go behind the scenes to follow the journey of a coin through the manufacturing process and immerse themselves in our interactive exhibition.
Reporting to the General Manager at The Royal Mint Experience, we have a unique opportunity for an experienced and talented Marketing professional to join our management developing and executing the complete marketing strategy for The Royal Mint Experience.
• You will be given autonomy to create and implement the marketing strategy and associated marketing activity.
• We will expect you to develop a complete understanding and profile of potential visitors to the RME within local, UK wide and international markets.
• Undertaking comprehensive customer analysis, you will implement the insights gained to inform the development of the marketing strategy and support the Customer Life Time Value journey.
• You will manage relationships with local, regional and national tourist organisations in order to maximise awareness of The Royal Mint Experience across all home and international markets.
• You will also manage the implementation of planned and reactive marketing activities for the attraction including PR Campaign Management, promotional material production, promotional marketing, partnership activities and advertising.
Skills, experience and knowledge:
• Candidates must have significant experience in Marketing in the tourism, visitor attraction industry, or possess relevant transferable skills.
• You should have experience of arranging, negotiating and managing strategic partnerships
• You must be able to demonstrate strong strategic multi-channel marketing planning experience on your CV.
To apply for this unique opportunity, please click on the “Apply Now” button below.
Invitations to interview will be communicated by email.Should you not hear from us four weeks after submitting your application, unfortunately you have not been short listed for interview.Regrettably, we are unable to provide feedback to applicants on an individual basis prior to the interview stage.
No agencies thank you.
This job was originally posted as www.totaljobs.com/job/80936081