Digital Marketing Executive

Recruiter
Go Daddy
Location
Nottingham
Posted
12 Apr 2018
Closes
19 May 2018
Contract Type
Permanent
Hours
Full Time
GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With nearly 17 million customers worldwide and over 73 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit www.GoDaddy.com.

Looking to hire a talented Digital Marketing professional to cover Display, Paid Social and Paid Search, to be based either in our Central London or Nottingham offices.

You will have control over budget and campaigns, analysis and tracking, and will be expected to lead the way in interpreting and understanding how to measure their impact.

Responsibilities:

Build remarketing segments in Google AdWords, Google Analytics and in Facebook in order to target users based on their recency, the pages they visit, their engagement levelsImplement tracking for campaigns, including post click and post impressionUse reporting and analytics within the DSP, Adserver, Facebook and Google Analytics to understand campaign performance.Research appropriate keywords for a successful PPC campaignOrganise keywords into themed Ad Groups and CampaignsWrite creative copy to fit with the theme of each Ad GroupUnderstand how to measure the impact of campaigns, including using and administering web analytics dashboards, and be able to point out key areas of importance to achieve goalsUse Search Query reports to identify new ideas, keywords, and negativesOngoing optimisation of campaigns based on analysis of audience interest, frequency and behaviour and keywords.Keep pace with innovation in Display, Paid Social & Paid Search advertising industry trends and developmentsKey requirements:

Google AdWords Search, Display and Video Advertising QualifiedGoogle Analytics Qualified (GAIQ) is beneficialStrong understanding and experience of the Display ecosystem and how DSPs, Adservers, Attribution and Paid Social platforms work together.A high level of proficiency in MS ExcelExperience of Attribution with regard to Display advertising, and how to value the impact of Display advertisingThe ability to identify trends and patterns within complex numerical data and present them in a clear wayExcellent analytical, organisational and time management skillsDrive and the ability work on own initiative, without direct supervision
This job was originally posted as www.totaljobs.com/job/80918492

Similar jobs

Similar jobs