Group Marketing Executive

Recruiter
FRS Ltd
Location
Leicester
Posted
12 Apr 2018
Closes
14 May 2018
Contract Type
Permanent
Hours
Full Time

FRS are currently assisting in the recruitment of the following role

Group Marketing Executive

As a member of the UK Head Office Executive Team lead the evolution and implementation of the company strategic marketing plan.

Working directly or with marketing partners as appropriate support the UK, Middle East and Australian businesses in developing and implementing their operational plans, managing their annual promotional budgets and monitoring performance.

ACCOUNTABILITIES

Planning and sales support

Assist the regional teams in developing their annual sales and marketing plans and in supporting their subsequent implementation.

Areas to be covered:

•Target account objectives

•Key account and channel partner relationship management

•Sales targets

•Promotional budgets

Sales and marketing Collateral

Develop and maintain marketing collateral including:

•Websites and landing pages for each region

•Digital and print brochures and specification sheets

•Customer case studies

•Presentation, proposal and pricing templates

Branding

Ensure consistency of look and feel of logos, messaging, colour, font, graphics, photography, iconology and tone of voice across company products and marketing collateral

Lead generation

Plan and execute lead generation activities including:

•Periodic sector campaigns

•Trade exhibitions

•Sponsorship of industry networking events

Advertising and communication

Manage and support digital and print promotional activities including:

•Twitter and other social media

•Company news items and blogs

•Active SEO strategy

•Routine PR

•Digital and print advertising

Market Analysis

Garner, compile, analyse, review and report on market trends including:

•New business opportunities

•Competitor activity

•Changes in compliance and best practice

•Other environmental trends

Product Range

Identify evaluate and prioritise product enhancements by means of:

•Market surveys and focus groups

•Stage gate reviews of costs and benefits

•Provide field support for new products and applications including:

•Alpha and beta site testing

•Customer trials and pilots

Important

This job description forms part of your Contract of employment but you may be asked during the course of your duties to carry out a particular job function which is not currently included within this document.

If that job is to become a regular task then we will discuss adding it as part of your normal job description. The Company will review Job descriptions regularly.

If you are not totally happy with any of the contents, you should discuss this with your Manager.


This job was originally posted as www.totaljobs.com/job/80911168

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