CRM Campaign Management Analyst

Recruiter
Vanilla Recruitment Ltd
Location
Northampton
Posted
08 Apr 2018
Closes
20 Apr 2018
Contract Type
Permanent
Hours
Full Time
A new and exciting position has become available for an experienced CRM Analyst. The CRM Campaign Management Analyst is the central point of contact for all CRM activity across the business. You will implement the CRM strategy which is predominantly about communicating with existing customers.

You will be working closely with a range of stakeholders they will need to understand a campaign’s purpose and targets, translate business requirements into technical specifications, deliver the system set up and analyse results. You will be required to ensure a deep and full understanding of system capabilities, recommending and sponsoring development where necessary.

Duties and responsibilities:

* Full Set up of CRM Systems
* Translate business requirements into technical specifications
* Develop a culture of continuous learning and improvement from CRM campaign activity by providing analysis and insights that inform and influence future activity
* Manage the process of agreeing measurable campaign KPIs and provision of post campaign tracking against these KPIs
* Ability to extract business requirements from stakeholders and accurately translate into technical specifications
* Ability to clearly communicate ideas and results to non-technical business people, both written and orally
* Design documents to collate information from departments
* Visit sites and build relationships face to face
* Liaise with different departments to advised on CRM Campaigns

Skills and experience required:

* Ability to clearly communicate ideas and results to non-technical business people, both written and orally
* Educated to Degree level (or equivalent) in a mathematical or other relevant subject
* Recent working knowledge of Microsoft Office (Excel including use of Pivot Tables, PowerPoint etc.)
* Ability to extract business requirements from stakeholders and accurately translate into technical specifications
* Relationship building skills across multiple internal stakeholder groups (Chief Operating Officer, General Managers, Local Marketing Teams, Systems)
* Ability to deliver to tight deadlines and perform effectively under pressure
* Process driven with very well organised working practices
* Experience of Marketing/CRM analytics and KPI tracking
* Understanding of CRM and data protection principles
* Exhibit knowledge of or a willingness to learn about industry and its related data
* Experience of leveraging data driven analysis to inform best practices and process improvements
* Experience of setting up CRM campaigns
* Experience of SugarCRM system or similar

Salary and benefits:

* £28,000 - £30,000
* Pension
* Child care vouchers
* Cycle to work scheme

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