Content Director - £100K

Blu Digital
London (Central)
14 Apr 2018
17 May 2018
Contract Type
Full Time

An exciting opportunity has arisn to for a SEO director to work for a market leading online doctors.

Tasks will involve:

• Creating a unique international digital content strategy, focused around awareness, that
supports my clients brand positioning, and drives customers through the lifecycle, from awareness
through to purchase
• Define and track key content metrics around production, engagement and performance.
With a particular focus on working with performance marketing to maximise the value we get
from content.
• Set the benchmark for content quality in the business, ensuring everything content they
do is exceptional; working particularly closely with performance marketing, product, SEO and
brand teams
• Develop innovative content ideas, and take them (with support) from concept to

• Build and manage an editorial calendar
• Set the vision for the team, then build and nurture a high performing group of people


• Deep (demonstrable) expertise in creating and executing a customer focused digital
content strategy
• Able to prove (with examples) how your work has directly contributed to the growth of a
• Need to be able to show that as well as being creative, that you understand the role of
content metrics, and be able to prove the ROI case for content

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