Head of Marketing

Recruiter
Michael Page Marketing
Location
Farringdon
Posted
14 Apr 2018
Closes
22 Apr 2018
Contract Type
Permanent
Hours
Full Time

The role of Head of Marketing is for a property focused business. The main focus is acquisition.

Client Details

The client is an established SME business that has created a good brand presence and has ambitious growth plans.

Description

The key responsibilities for the Head of Marketing include the following:
Develop a clear Marketing strategy that brings new ideas and takes a clear commercial approach
Manage external agencies across all areas and ensure service vs cost is optimised
Apply a clear test and learn approach to any new channels
Utilise the full marketing mix - DM, TV, Digital etc
Increase number of leads and decrease CPA
Manage Marketing budget
Influence key senior stakeholders

Profile

The successful candidate for this London based role will have the following:
Extensive B2C marketing background in a leadership role
In depth knowledge of acquisition channels and marketing tactics (inc. direct response, digital and offline)
Able to demonstrate clear commercial approach and thinking
Can evidence financial growth for a business through effective campaigns
Able to liaise with and influence stakeholders up to CxO level

Job Offer

The Head of Marketing position offers a competitive salary plus performance bonus

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