Junior E-Commerce Manager - Womenswear Brand

Recruiter
Active Apparel Recruitment
Location
London (Central)
Posted
11 Apr 2018
Closes
19 May 2018
Contract Type
Permanent
Hours
Full Time

We are absolutely delighted to be working with this beautiful new luxury athleisure brand; their unique activewear designs for women are ultra chic, feminine and functional, and produced with the highest quality Italian performance fabrics in Europe. As they push forward with their growth plans after their hugely successful launch last year, the Founder and CEO is now looking to begin building the e-commerce team beginning with this key position of Junior E-Commerce Manager.

This position would suit candidates with experience from e-commerce platforms / high street brands and offers a fantastic opportunity to play a significant part in the successful growth of this beautiful brand and real potential to progress your career.

Reporting to the CEO, your main purpose will be to implement a digital marketing strategy and ensure that the website runs smoothly and generates optimum sales. Responsibilities will vary as this is a start-up, and you may be involved in other aspects of the business, however will cover the following:-

  • Function as Administrator of the company’s website, in charge of publishing and managing content, maintaining continuity of themes, designing layout, streamlining navigation and increasing online presence to potential customers
  • Manage overall operations on Shopify
  • Work with external web design and development teams to optimise current site user experience
  • Set up and execution of all daily/weekly/monthly website changes including managing data related to seasonal content, product information, product imagery, site functionality, promotions and pricing
  • Develop & execute seasonal plans and strategies for digital to drive the customer acquisition, engagement and conversion
  • Management of external digital marketing agency on select strategies
  • SEO strategy and implementation
  • CRM Management / Email strategy
  • Set KPIs and objectives and implement best-in-class reporting and analytics

You should ideally have:

  • Prior experience with Shopify
  • Ability to operate at both a strategic and tactical execution level, and be able to follow through a concept to completion
  • Excellent organizational/ project management skills
  • Quantitative/ Numerate
  • A strong creative 'eye’ as you will be managing the website visuals
  • Proven ability to interface with business as well as technical teams
  • Commercially aware, good business acumen and good understanding of the product and athleisure market (as role will include website merchandising)
  • Skilled in efficiently using Google Adwords, Google Analytics, Google Shopping
  • Experienced in A/B testing, Multi-variable testing, Conversion Optimization, Search Engine Optimization/Marketing
  • Must have a good understanding of online companies across PPC, SEO and Affiliates
  • As part of a small team, you will also be involved in content management and production (working with freelancers or external parties)
  • Self-motivated, energetic and can-do/ proactive attitude

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