Digital Marketing Executive
My client is a leading Training & Development business based in Leicester who are looking for a talented Digital Marketing Executive to join the Marketing team. As the teams Digital Marketing Specialist you will have the opportunity to work across two established brands inside a larger group. You will also be instrumental in creation and implementation of various integrated marketing campaigns with a focus on websites, email marketing, online advertising and social media. You will be exposed to senior stakeholders in this role so are expected to be confident and decisive when presenting new ideas.
Key Responsibilities include:
• Lead on email marketing campaigns
• PPC campaigns and online advertising
• Develop SEO and measure effectiveness
• Utilise GoogleAnalytics to provide insight
• Copywriting and creation of articles/blogs for the website
• Manage Google Ads/ GoogleAdWords and SEO activities
• Day to day management of social media
• Contribute to, and implement marketing ideas, plans an strategies
• Manage e-marketing campaigns with the Marketing Assistant
•3+ year’s experience in an online marketing role
•Experience understanding of GoogleAnalytics and PPC
•Experience of email marketing platforms
If you are interested in hearing more about the role please feel free to apply.