Digital Marketing Executive

Recruiter
Good Egg Recruitment Ltd
Location
Bermuda Park
Posted
14 Apr 2018
Closes
21 May 2018
Contract Type
Permanent
Hours
Full Time

We have an exciting permanent opportunity for a Digital Marketing Executive to join our Client’s digital team. You will support the Manager in the delivery of the digital marketing strategy for the brand, ensuring that digital marketing is leveraged within the business.

Knowledge, Skills & Experience Required

  • Previous experience within a digital marketing/e-commerce role
  • Experience of developing PPC/SEO strategies
  • Experience of web based content management systems is essential
  • Proven experience of designing and optimising customer journeys to maximise conversions
  • Proven experience of managing digital campaigns, from forecasting growth to closely monitoring results
  • HTML experience is advantageous
  • Agency experience is preferable

Key Results Areas

PPC & SEO

  • Develop and monitor PPC and SEO strategy
  • Driving ongoing SEM results relating to revenue, goal conversion and visitor traffic
  • Devise, document, oversee and sign off on implementation of SEO technical changes through internal development and PIM teams and external vendors
  • Manage on and off site SEO strategy to deliver organic visitor and goal growth
  • Ensure new site initiatives are built in accordance with SEO and digital best practices

Websites

Reporting for senior team and businesses on key KPI’s

  • Monitor competitor web activity and regular analysis and reporting
  • Management of CMS system and updates on showroom website
  • Update products, images and information for the website as required
  • Assess customer journey, in line with objectives of the website to ensure it is providing the optimal experience

Main Trade and Retail Websites

  • Support Digital Marketing Manager in delivering web strategy and e-commerce sales through websites
  • Creation of engaging and relevant web content
  • Manage CMS systems
  • Capturing, creating and uploading product information
  • Work alongside agencies and internal teams to secure performance of the site
  • Develop campaigns to increase website registrations and drive sales
  • Work with Category teams to collate product information
  • Online merchandising to maximise sales

Our Client offers a fantastic benefits package, career opportunities and an environment where you will work with a team of talented individuals.

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