Performance Analyst Ad Tech/Programmatic - London

Recruiter
Additional Resources Ltd
Location
Farringdon
Posted
14 Apr 2018
Closes
21 May 2018
Contract Type
Permanent
Hours
Full Time
Performance Analyst (Ad Tech/Programmatic) - London

£40 to £45k basic + bonus

My client, a global advertising technology company and pioneer of Search Intelligence are looking for a Performance Analyst who will be responsible for the analysis of all search term and ad campaign data, including the production of bespoke trend, correlation and performance insights with this goal in mind that analysis should be focused to ensure we over achieve on client KPi`s across DR, brand and video campaigns.

The candidate will be expected to work closely with the trading strategy team who are continually split testing and analysing along with our product team who build out algorithms in need of continual analysis. You will be responsible for identifying and expanding on key business opportunities to help improve performance, delivery and margin on their respective campaigns.

The role is technology focused and so requires an individual with technical ability but also experience of working with data and real time bidding within the programmatic environment. The role also requires that they have proven background in performance analysis - a high degree of business acumen is required.

The candidate must have a good foundation in display or search advertising, analytical, practical solution finder and importantly be able to visualize and communicate their work clearly to all levels of the business.

Responsibilities:

Analyse large amounts of search, behavioural, and media data using statistical modelling and pattern analysis techniques, to understand the nature of the business and uncover new opportunities.

Work closely with the Trading, finance, data and product teams

Participate in the planning and design of new reporting and analysis products for internal and external use.

Communicate research findings to technical and non-¬-technical audiences internally and externally

Skills required:

Excellent knowledge of `big data` and audience segmentation

A good degree (2:1 or higher) in Maths, Statistics, Computer Science or equivalent

Ex-Trader or optimizer turned analyst is preferred

Proven Programmatic Performance background

Excellent communication skills: the candidate needs to be able to present insights and reports to internal & external stakeholders

Proven experience with statistical analysis

Experience in advanced report building to improve team efficiencies and insight

Exposure to research statistics and experiment design and analysis

Familiarity with SQL or programming experience

Advanced Microsoft Excel

Good teamwork skills

Company overview

The companies unique Semantic Technology analyzes over 33 billion monthly searches to power insights and media on every channel and on every device. Our actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviors and intent signals. Our search intelligence activates media across all devices, reacting to consumers` inner life intent, interest and moments.

Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003

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