Digital Account Director - Medical Communications

Recruiter
People Force International limited
Location
Farringdon
Posted
14 Apr 2018
Closes
17 May 2018
Contract Type
Permanent
Hours
Full Time

Brand Promotion & Digital is a new kind of way of working. Clients with digital communication requirements no longer have to make a decision between a traditional healthcare expert and a digital guru. Our full-service approach delivers experience, thought leadership and specialist skills in both healthcare and digital. That gives us the freedom to use technology to its full; create inspiring work that engages and generate interactive experiences that make brands stand out from the rest.

DUTIES AND RESPONSIBILTIES:

The Role

  • To be the strategic client contact
  • Direct client campaigns/programmes
  • People/team management
  • Account profitability and new business growth
  • Growing client business and driving new business strategy

Account Direction

  • Shaping the long-term strategic direction of the account and ensuring current activities and budgets provide future opportunities.
  • Inputting into brainstorms and aiding development of the strategic and creative direction of accounts
  • Ensure programme strategy reflects/takes account of new issues/changes in the external environment.
  • Ensure staff ownership and responsibility for projects from all members of staff on the team.
  • Maintain strategic overview of accounts, and proactively advise client on new issues/external environment and contribute to strategic planning meetings with client.
  • Keep abreast of outside issues and events and regularly review impact on programmes and client objectives.
  • Undertake client appraisal mechanism and ensure outcomes are implemented.
  • Be aware of financial status of accounts at all times
  • Responsibility for account profitability.
  • Responsibility for regularly reviewing and providing accurate phasing of budgets to ensure forecast and capacity/resource reports are accurate.
  • Responsibility for negotiating and establishing financial arrangements with client.

Client Liaison

  • Actively participate in the development of client marketing strategy and thinking.
  • Maintain social contact with client personnel and contact about the strategic direction of the account, staffing, issues etc.
  • Establish and maintain a role as consultant/adviser to client in partnership with Creative Director where appropriate.
  • Responsibility for ensuring accurate, timely financial management procedures are implemented by the account team

Growing Existing Business:

  • Establish and maintain a good working knowledge of all Ogilvy Healthworld UK offerings
  • Create and develop opportunities for growing existing business within current client pool for Ogilvy Healthworld Advertising and other Ogilvy Healthworld companies.
  • Identify and follow up new business opportunities within existing client pool

New Business:

  • Responsible for identifying new business prospects.
  • Responsible for driving, developing and presenting at new business pitches.

People Management

  • Lead and motivate supervised staff to fulfil their potential and assume responsibility/accountability appropriate to their position.
  • Take on line management responsibilities including conducting appraisal interviews and monitoring of appraisal objectives.
  • Make recommendations to Managing Director regarding staff development and account resourcing respectively.
  • Keep accurate written records of all personnel incidents and performance issues.
  • Participate in interviewing and recruiting of new staff, where appropriate.
  • Take an active role in 'on the job’ training of staff
  • Ensure team understanding of client corporate values and personality profiles of individual clients.

Professional Relations

  • Build and maintain contact with key opinion leaders who will be of benefit to account areas of responsibility.

Regulatory Knowledge

  • Maintain a thorough understanding of all relevant codes of practice/legislation governing ethical advertising/media/web-based communication with healthcare professionals, patients and public

SKILLS AND EXPERIENCE REQUIRED:

  • Natural supporter of customer experience.
  • Endeavours to keep abreast of social, search engine and digital strategy industry capabilities and be capable to embed these class-leading engagement strategies.
  • Strategic and operational (logical) thinker.
  • Calm and patient under pressure.
  • Detail oriented with excellent attention to detail.
  • Assertive and proactive.
  • Presents him/herself in a polished, professional way.
  • Able to see the big picture while paying attention to the smallest end details.
  • Anticipates and manages risk.
  • An optimisation attitude (always looking for ways to improve our outputs and your own way of working).

PERSONAL ATTRIBUTES:

  • Work closely with the other team members and be open to sharing best practices.
  • Insight driven communicator.
  • Sense of humour an advantage.
  • Has a "will not fail" attitude.
  • Very high degree of personal motivation and professionalism.
  • Thrives in a changing, dynamic environment.
  • Reliable and dependable (turns up on time and supports other team members when needed).
  • Play a leading role in designated team training/meetings and events.

Similar jobs

Similar jobs