Digital Marketing Executive

Grass Roots UK
Denner Hill
14 Apr 2018
17 May 2018
Contract Type
Full Time

Are you an outstanding marketing professional with a focus on conversion?

Would you be interested in a challenging and rewarding new role in Marketing?

We are actively recruiting here at Grass Roots a Blackhawk Network Business for a Digital Marketing Executive to join our high skilled and rapidly expanding Digital Team. You will use your Conversion Optimisation (CRO), UX and A/B testing skills to ensure the optimisation of the online user experience to drive up conversions across all of our Desktop and Mobile products and apps.

You will be responsible for delivering improvements in Conversion Rate and User Experience for new and existing channels, identify areas for testing, change and overall increase revenues through improved UX, reduced abandon rates and analyse real user behaviour and make actionable, data driven user experience recommendations. You will work alongside the wider digital, marketing and technology teams to ensure CRO and UX are at the forefront of everything we do.

Who are the Digital team here at Grass Roots, Blackhawk?

Grass Roots, Blackhawk Digital is a fast-growing, collaborative and innovative team of specialists dedicated to the optimisation of our digital platforms. The team consists of experts in web traffic, data analysis, Search Engine Optimisation, User Experience and Front End Development. We like to think of ourselves as Blackhawk's 'SWAT' team. We are no-nonsense. We get the work done efficiently and effectively.

| Conversion | Marketing | Digital | Digital Marketing | CRO | UX | Optimisation | A/B Testing | Funnel Conversions

Essential Skills
  • Previous experience in a Conversion role or experience in an Ecommerce role with a focus on conversion.
  • Experience in on-site optimisation, personalisation and A/B Testing.
  • Funnel conversions.
  • Fantastic written and spoken English.

Location: Wendover or Tring initially - moving to our new offices in Apsley, Hemel Hempstead in April 2018.
Please note that you must be a UK resident and eligible to work in the UK.


We have over 20 benefits for our employees to take advantage of, over and above our industry benchmarked salaries and these include:- Life Insurance, Pension, Maternity, Paternity and Adoption pay. You get 25 days holiday on commencement of employment and you can buy up to 5 extra days a year. We also offer 3 additional days if you are getting married and you can support the charity of your choice with 2 volunteer days.

We offer private medical insurance, employee assistance programmes and there is an onsite gym at our sparkling new offices in Apsley.

Through our products you can save money on your childcare, your bikes, cinema tickets, dining out, days out and your weekly shopping!

About Company

Grass Roots is an incentive company with a wide range of rewards and benefits for employees and customers. We work with organisations of all sizes, including some of the world's biggest brands.

Our products and solutions (many of them exclusive) enable businesses to connect with new customers, grow their market share, and enhance customer loyalty. We also help companies to become great places to work, with enviable employee benefits and innovative reward and recognition initiatives that change behaviours and generate results. Everything we do is about driving business performance, making things easy and delivering value.

Founded in 1980 in the UK, the Grass Roots Group became part of Blackhawk Network in October 2016. Our Client Services function are at the front end of our business, generating ways to connect brands with people, delivering excellence and managing our growing list of client accounts.

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