Director of Performance Marketing

Recruiter
Adam
Location
Manchester
Posted
13 Apr 2018
Closes
19 Apr 2018
Contract Type
Permanent
Hours
Full Time
We are working with an online finance and trading company who are looking for Director of Performance Marketing on an interim basis of circa 6 months, based in their Manchester HQ.

This is the most senior marketing role within the organisation, reporting into the board with primary responsibility to drive the digital marketing strategy engaging with increasing numbers of customers. You will be responsible for the group marketing budget and develop the digital marketing strategy across all channels of digital covering the full customer journey.

To be considered for this role. Experience in the online financial service sector is essential.

Experience Required: -
- Track record running digital marketing teams in digital business
- Deep analytical capabilities with the ability to leverage data and technology to scale performance marketing programs
- Experience of key digital marketing metrics, CPA, SEO, CRM, retention, Cross sell
- Experience of many digital marketing channels, PPC, Display, retargeting, affiliates, social
- Understanding of scrum and agile
- Experience of managing agencies
- Experience of pure play digital culture
- Adwords Certified

Knowledge
- Expertise in customer loyalty
- Expertise in SEO and digital marketing channels
- Clear understanding of social marketing
- Understanding of marketing techniques and tools

Skills
- Driven by numbers - optimising spend by the hour
- Dynamic and meticulous - passionate about Digital Marketing
- Commercial and business acumen
- Able to present well
- Good coach and mentor to team
- Progressive leadership style
- Ability to develop external long term relationships

This is a live role with a key client. For immediate consideration and full details, please submit an application ASAP.

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