Digital Brand Manager

Recruiter
FMCG Connect
Location
Leeds
Posted
14 Apr 2018
Closes
14 May 2018
Contract Type
Permanent
Hours
Full Time

FMCG Connect is pleased to be working with a well-known FMCG organisation now looking to add a Digital Brand Manager to their growing team.

Reporting into the Head of Marketing, the job entails:

Responsibilities

  • To manage and grow the digital platform, build its brand equity and identify business models within the platform that will unlock streams of revenue.
  • To review the current strategy (target, positioning, proposition) of their existing digital platform and identify and execute necessary actions to grow traffic, sign ups and engagement.
  • To develop and execute a yearly marketing plan for the digital platform using appropriate cost-effective media solutions to achieve communication objectives and working effectively with appropriate agencies.
  • To track platform’s KPIs, produce reports for the senior team and formulate necessary action plans to deliver objectives
  • Lead and provide direction to cross functional teams motivating them to achieve process implementations and innovation projects within challenging timeframes.

Essentials

  • Demonstrated strong project management skills.
  • Effective leadership and communication skills.
  • Brand or Digital Marketing background (5 years minimum) preferably with experience at developing and/or managing e-commerce or direct to consumer channels or digital Account Management experience from a leading agency with FMCG clients.

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