Marketing Manager

Recruiter
Fresh Recruits
Location
Poole
Posted
31 Mar 2018
Closes
20 Apr 2018
Contract Type
Permanent
Hours
Full Time
Job Title: Marketing Manager
Location: Poole
Salary: DOE

This is a very exciting opportunity for an experienced Marketing Manager to join a dynamic and fast-growing business in Poole.

Job Overview

The Marketing Manager is responsible for the marketing, communication, graphics and photography. This is a complex and challenging role which requires versatility to simultaneously manage a number of complex projects at any given time.

Key Responsibilities:

* Lead strategic development, implementation, management and measurement of marketing plans that are data and insight driven and, covering all channels including direct marketing, PR, digital, social, advertising, events and research in line with the marketing strategy and individual brand strategies.
* Understand the commercial drivers for the brand by channel and translate these into fully integrated, targeted and segmented marketing plans.
* Be responsible for the brand management of the businesses core brands, ensuring consistent brand representation amongst internal and external customers.
* Review campaign efficiency and making adjustments where necessary on budget and activity to maximise profit
* Implementation of marketing campaigns with key partners.
* Management of external agencies and suppliers, actively looking for cost savings against budget
* Responsible for carrying out regular competitor & market analysis, and cross check against strategy to ensure it remains effective
* Developing the brief for all strategic marketing material including company presentations, brand documents and guidelines
* Working with the regional sales managers to ensure campaigns are coordinated across internal and external sales teams
* Liaising closely with all departments to ensure marketing support every area of the business where needed.
* Inputting into the creation of the marketing budget in line with company objectives to ensure strategies are achieved and to be responsible for the management of this budgeted spend.
* Ensure all campaigns are launched to deadline with a clearly identified target audience and results focused KPIs, reporting back to the directorship.
* Manage the initiation and development of all print materials including trade and retail catalogues, ensuring product catalogues are designed, created and printed to deadline
* Coordinating shoots with the Studio Manager ensuring styling of room sets.
* Lead the development of and manage all web content including imagery, product descriptions, content and blog.
* Weekly and monthly performance reporting of site and correlated digital marketing activity, focusing on traffic, engagement, conversion and sales.
* Identify ways to drive traffic, conversion, customer retention and overall online improvements
* Coordinating SEO across the site from products, categories, pages and social media
* Mentoring and developing team members to ensure their potential is met. Identify and organise any staff training and development where needed

Essential Experience Required:

* Proven track record of launching new products to market
* Proven experience of delivering successful campaigns in a B2B environment
* Understanding of workflows from creation to product launch to achieve the business goals
* Must have experience and understanding of production processes and how to manage agencies and partners
* Experienced in planning and delivering marketing activities across a range of channels: advertising, content, social and partnerships
* Experience in creating and collating product catalogues with tending experience.
* Strong problem-solving skills; ability to proactively identify and implement effective solutions.
* Strong understanding of the branded products and services and broad business strategy and challenges.
* Demonstrated ability to lead and adapt to the requirements of various client accounts
* Ability to make effective decisions in challenging situations and/or under pressure.
* Demonstrated ability to lead, mentor and manage as well as work well in a team environment and develop collaborative relationships with colleagues across the Company; willingness to work with colleagues at all levels.
* Ability to manage heavy workloads, prioritize work appropriately, and meet assigned deadlines; excellent organizational and analytical skills (including attention to detail).
* Proficient computer skills (e.g. MS Office Suite, InDesign Adobe Suite)

Ref: 1803-38-8625

It is important that you include a covering letter with your CV, detailing why you feel you are suitable for this position and highlighting all relevant experience.

We receive a high number of applications on a daily basis so we can only respond to successful applications. If you do not hear from us within 3 working days please assume your application has not been taken forward on this occasion. We may contact you in the future about other suitable positions.

Our full equal opportunities policy can be viewed here: (url removed)

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