Marketing Director – Digital
£80k to £100k, plus Bonus, Benefits and Equity
Nottingham, East Midlands.
The client is a growing and successful digital platform and aggregator, with both B2C direct marketing and B2B2C marketing relationships. Now that they are established, with a proven business model, they now wish to scale up operations.
Digital channels are the key component of their commercial activities, not only in terms of marketing and brand awareness, but as a platform for engaging with and servicing customers. Routes-to-market are both direct and via extensive partnership and affiliate activities, and they operate with some 100 affiliated partners across the UK.
Reporting to the CEO, the role embraces both Offline and Online marketing, covering the full Digital gamut, integrated with offline activities, and includes:Ownership of the Marketing StrategySEO. Including content structure and a content approach to SEO.Manage and develop Agency relationshipsContent Development, including managing a team of SEO Content writers, compliance issues and Keyword research. Creating, monitoring and managing all written communication.Brand Strategy, improving the listing and visibility of the brand and corporate profile.Lead Generation, Nurturing, Loyalty campaigns, Email campaignsDatabase / CRMAffiliates / Affinity and Partnership MarketingWeb Design and improvement, including conversion optimisation, Feefo, and security issues, and the development of new websites.Social Media channels, Digital Customer Service, and Digital PRUser Experience / Customer Journey optimisation / FunctionalityMarket and Competitor Insight, Digital trends and innovation.Develop and manage a marketing team.
Our client requires a digital and SEO professional, who understands the commercial impact and implications of Digital marketing, platforms, and systems. You will need to have a proven record of driving traffic and producing quality leads, and improving conversion rates. You need to be commercial, understand business issues, and take fullest role in the management team. Opportunity and potential equity are on offer.
This job was originally posted as www.totaljobs.com/job/80668134