Marketing Insights Manager

Recruiter
Mark James Search
Location
Didcot
Posted
29 Mar 2018
Closes
13 May 2018
Contract Type
Permanent
Hours
Full Time

Our client, a global business, based near Didcot, are currently hiring for a Marketing Insights Manager to plan and execute analysis and insight to help drive the activities of the marketing team.

Responsibilities

  • Managing analytic and insight activity and projects for the books marketing team - developing the strategy in this area in conjunction with the senior manager.
  • Providing regular reporting on campaign trends, KPIs, success metrics and benchmarks
  • Implementation and reporting on a full testing schedule for the year
  • Customer segmentation - reporting on behaviour, journey and acquisition/retention
  • Reporting on customer journeys and personas, testing and helping marketers to refine
  • Recommend and write research briefs
  • Report on web activity and ecommerce sales funnel - including Google Analytics and SEO
  • Timely delivery strategic analysis and insight to the business to measure performance and inform strategy
  • Working with other marketers to inform and evolve best practice
  • Contribute to developing opportunities for new and existing products and services to improve the customer experience.
  • Lead, performance manage and monitor line report, fostering a culture of high-level performance, motivation, quality, efficiency and innovation, helping to encourage new ideas and constructive feedback

Requirements

  • High proficiency in spreadsheets and statistical analysis.
  • Ability to extrapolate, interpret and communicate data from multiple sources.
  • Advanced use of Excel essential (including: Pivot/Power Pivot and macros)
  • Experience of working in a marketing function or department would be a distinct advantage

This is a full-time position working 37.5 hours per week, Monday-Friday. Flexible hours available.

Our client offers an excellent remuneration package, career progression opportunities, and a fantastic working environment.

Please apply online to be considered.


This job was originally posted as www.totaljobs.com/job/80671278

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