PPC Executive/Manager

Recruiter
People Force International
Location
London (Greater)
Posted
31 Mar 2018
Closes
20 Apr 2018
Contract Type
Permanent
Hours
Full Time
Do you want to work for an award winning media agency?
Do you have strong PPC skills and experience?

People Force International is delighted to be helping a media agency with offices throughout the UK, with various PPC roles.

PPC Exec:
To assist with the creation, optimisation and reporting for PPC campaigns as directed by the Marketing Team. Responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets.

PPC Manager:
Our Client are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure their online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends

Requirements
Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

Similar jobs

Similar jobs