Senior Digital Marketing Executive

Recruiter
Charter Selection
Location
London (Greater)
Posted
29 Mar 2018
Closes
13 May 2018
Contract Type
Permanent
Hours
Full Time
A Top 20 Accountancy firm is looking for a Senior Digital Marketing Executive to join there London Marketing Team and drive and support the delivery of all digital marketing initiatives.

You will work with a digital savvy team of like minded individuals who have the ability to generate new and innovative ideas.

Responsibilities:

Enterprise level website implementation
  • Own and manage firm website throughout all website development phrases, including planning, research, design and implementation, addressing service/sector partner questions and concerns.
  • Responsible for all aspects of digital marketing for the business.
  • Optimising the company website for targeted keywords.
  • Creating PPC campaigns and paid social on Google, LinkedIn etc
Content publishing
  • Uploading documents, content and links to the website
  • Uploading content assets and creating web pages accordingly
  • Adhering to SEO, Usability and accessibility standards
  • Advising stakeholders on best approach to site structure, template development and content optimisation
Social media coordination
  • Overseeing content for all social media channels
  • Provide LinkedIn as a business development tool training for senior staff and partners
  • Assist with social media campaign planning, management & performance tracking across internal teams
  • Manage firm social media promotional/advertising activities, budget and report on ROI
Branding and graphic design
  • Assist the team with designing branded marketing material for service/sector campaigns, ensuring all developed assets are on brand and follow best industry practises
  • Conceptualise and design central marketing materials such as reports, proposals, presentations, brochures, online and print adverts, stand banners, infographics
  • Support the team with short video filming and editing (Adobe Premier Pro)
Key Qualifications needed:
  • Ideally to have a marketing/business development background (either a degree/qualification or experience)
  • Five to seven years’ experience in a similar Digital role
  • Good understanding and experience with content management systems – Expression Engine a plus
  • In-depth knowledge of and experience of implementing SEO and site optimisation Strong analytical skills and experience of web analytics tools, in particular Google Analytics, for statistical reporting.
  • Understanding of the social media landscape (LinkedIn, Twitter, Google Plus)
  • Understanding of email marketing landscape (Campaign Master)
  • User Experience design experience
  • Working experience of Adobe Photoshop suite (InDesign, Photoshop, Illustrator, Premier Pro)
  • Experience in web accessibility required (W3C)
  • Excellent IT skills: Outlook, Word, PowerPoint, Excel, databases/CRM systems



This job was originally posted as www.totaljobs.com/job/80697066

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