Retail Channel Marketing Manager

Headliners Recruitment
06 Apr 2018
13 May 2018
Contract Type
Full Time
2252 - Retail Channel Marketing Manager – Reading – 9 month maternity cover contract – up to £51K

Experienced Retail Channel Marketing Manager is required for a massive Global Technology company, who will be responsible for driving increased market share and platform revenues of products by developing, implementing and measuring retailer specific promotions and marketing plans.
Working in partnership with retailers the role will involve finding ways to effectively communicate the brand, story and products at the point of purchase via innovative in store & online messaging, training & partner media activity plans.
Reporting to the Retail Marketing Director, the Channel Marketing Manager will partner with colleagues and retail partners and could work across a number of exciting product categories.
Working in a fast paced environment where marketing innovation is key, the Channel Marketing Manager needs to deliver the right mix of physical and digital execution, understanding emerging trends & technologies as well as the more traditional mechanics.

Key Responsibilities:
• Execute managed retail marketing plans and programs in support of Product Category direction that deliver standout for products versus the competition
• Develop a comprehensive all-up Retail marketing strategy inclusive of product launches, marketing campaigns, consumer initiatives, and managing new channels or methods of distribution
• Manage MDF & OPEX marketing spend at partner level whilst executing priorities as defined with the relevant Category team
• Develop channel marketing plans for retailers based on collaboration with the retail partner, Category Managers and PAMs. Plans will encompass our client and partner goals and expectations, be differentiated by retail partner and ensure brand ownership, whilst delivering in store & online merchandising, and store staff advocacy.
• Identify the levers for driving share and revenue at the retail partner level (e.g. shelf presence, display, promotions etc.)
• Develop an in-depth knowledge of the partner, how they take products to market, their marketing vehicles, opportunities and timelines (become an expert in the partner)
• Track all marketing spend over time, collate proof of execution materials and ROI detail to drive learnings and inform future spend
• Co-ordinate the design, production and execution of partner specific merchandising, online and training materials
• Work with the Training team to help direct the activities of the field team within the retail partner, including determining training & marketing compliance measurement activities
• Develop fully integrated digital marketing campaigns encompassing all the main functional elements including website presence, CRM, Social media, SEO, Mobile

Experience Required:
• Experience of developing and driving partner and/or customer marketing strategy and execution in retail
• Digital marketing experience – understanding of online marketing channels (Search, Mobile, Social, Web, etc)
• Project/program management experience
• Be able to effectively drive cross-group cooperation, using strong communication, project management, and organizational skills
• Possess a personal passion for marketing, customer relationship marketing, technology, partners and satisfaction.
• Financial and analytical experience
• Negotiation and influencing skills that gain successful outcomes for both the partner and client

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