Head of Digital - Luxury Membership Led Company

Jenrick Commercial
London (Greater)
31 Mar 2018
20 Apr 2018
Contract Type
Full Time
Head of Digital * South West London * £80,000 - £90,000 p.a. * Great Benefits * Luxury Company with Strong Membership Base * High End * Rapidly Growing * Exciting Opportunity * European Travel *

Head of Digital is required for a leading luxury brand who operate over 3 territories with a revenue of over £60 million per annum. They have a membership base of over 40,000 individuals and ideally the successful Head of Digital will have extremely strong digital experience gained within a company with a membership base.

This is a very critical role within the business and you’ll be joining them at a very exciting time during a strong period of growth.

Head of Digital is responsible for defining the role, strategy and implementation for all aspects of digital activity within the group. The digital strategy and initiatives underpins the company’s strategic goals.

The key objectives of the Head of Digital role are to increase website leads and conversions, increase brand awareness and customer engagement and retention as well as increasing demand for ancillary products and services to drive secondary revenues.

As Head of Digital you should have/be:

- Degree educated;
- Commercially astute;
- Excellent communications and presentation skills;
- Proven track record in growing online sales in a large multi-channel organisation;
- Operational understanding of financial frameworks and financial planning;
- Ability to motivate teams;
- Broad understanding of multiple website platform skill sets including SEM, email, re-targeting, affiliate programmes, SEO and CRM;
- An up-to-date understanding of ecommerce trends and the latest online sales tactics/best practice;

As Head of Digital some of your duties will involve:

- Digital Strategy;

- Website Management – ensuring that a best-in-class website experience is created and delivered for our core audiences across our markets.
- Social Media Strategy – defining, evolving and delivering the social media strategy;
- Content strategy and distribution – tied into the social media strategy, ensuring that digital content is fresh, engaging and reflective of Brand activities across our markets;
- Reporting and Analysis – setting the direction for the core Digital KPIs and ensuring that every piece of digital activity is accurately reported on and analysed (monthly and quarterly).
- Digital Innovation – keeping up to date with the latest digital trends and approaches and bringing fresh thinking back;

- Campaign Management – bringing to life all marketing campaigns through the various Digital channels available;

- Driving volumes of data capture - through web-registrations, newsletter sign-ups.
- eCRM: ensuring that we have the correct data available to segment our target audiences and the correct platforms in place to create email campaigns and broadcast these across all markets.
- Cross functional team management of all Digital projects.
- Management of Digital agencies – direction, scope, budget setting and execution.

In reward you will be offered a competitive salary based on your skills and experience as well as be rewarded with some great benefits and bonus.

If you feel you have the right skills and experience for the fantastic Head of Digital role then please apply via the job board or email Sophie Gray at Jenrick Commercial

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