Marketing & Ecommerce Manager
Your new company
My client are an exciting manufacturer of alternative food products. Going from strength to strength over the last 10 years, they are now manufacturing their additive-free and natural products for sale in over 600 retail stockists across the UK. Since launching their eCommerce platform they have a strong online presence and sell/ship direct to customers. Keen to enter the next phase of company growth, we are partnering exclusively with this passionate brand to recruit the newly-created job of Marketing & Ecommerce Manager.
Your new role
As the Marketing and Ecommerce Manager you will take responsibility for the brand's marketing strategy across online and offline channels to grow brand awareness, retail & ecommerce sales, and grow the stockist-base. Offline activities including PR, Events & trade show activities, managing budgets, and working with the Relationship Manager to ensure POS materials and retail activations are on-brand and well executed. With digital being a big push for the company, you will be managing their agency to ensure all traffic acquisition activities are on-budget and effective in driving customers to the ecommerce platform. Your digital activations will therefore include Paid & Organic search, web content management, online merchandising, email campaigns & digital design (banner ads etc.) This is a fantastic opportunity for an experienced marketer to create and execute integrated campaigns that will directly drive sales & brand engagement.
What you'll need to succeed
We are looking for established marketers who have demonstrable skills in online & offline marketing activities in order to create and execute an integrated marketing strategy. You will be managing one junior team member who writes Social & blog content so some team management experience would be beneficial. Digital is high on the agenda for the brand and they currently utilise a digital agency for all analytics, PPC, banner ads and web management. You will therefore have a strong knowledge of a range of digital marketing techniques including PPC, SEO, email campaigns, content management (Wordpress) & online merchandising in order to instruct the agency and execute in-house where possible. We are looking for driven, confident individuals who will be comfortable in a newly created senior role that will be expected to drive results.
What you'll get in return
Depending on experience, you will be offered a salary between £35000 - £55000 in line with skills and expectations. You will join an established but growing business in their early years, and have a genuine opportunity to take a leadership role in developing and executing a more succinct and robust marketing strategy.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
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This job was originally posted as www.totaljobs.com/job/80717999