Head of Marketing & Individual Giving

Recruiter
London City
Location
London (East)
Posted
29 Mar 2018
Closes
13 May 2018
Contract Type
Permanent
Hours
Full Time
A national children's hospice based in Woodford Green is looking for their next Head of Marketing & Individual Giving in order to manage and develop all aspects of the organisation's marketing and communications to individuals to improve its positioning, profile, presence and reach with internal and external audiences.

As a Head of Marketing & Individual Giving the duties of the role will involve developing a marketing and communications strategy, developing and evaluating annually a multi-channel marketing plan to incorporate all aspects of the business to market the organisation to a wide range of stakeholders, developing a range of Key Performance Indicators for marketing activity and developing a suite of communications materials to be utilised by staff and volunteers (including key facts and statistics); and encourage a culture of sharing and exchanging knowledge, information and views. You will also be line managing 1 member of staff as well as looking to develop a direct marketing plan to deliver direct mail appeals with a view to growing this into a profitable income strand.

To be successful in this role you will need:

A proven track record in marketing and communications
Demonstrable experience in planning and project management
Experience of planning and executing direct marketing appeals
An understanding of the use of social media to engage new audiences and provide excellent customer service
Experience of managing, coaching and developing others (staff and volunteers)
This job was originally posted as www.totaljobs.com/job/80712749

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