Content Marketing Manager

Recruiter
Wood Mackenzie
Location
London (Greater)
Posted
29 Mar 2018
Closes
13 May 2018
Contract Type
Permanent
Hours
Full Time

Job Title:

Content Marketing Manager

Reports to:

Content Director

Location:

Edinburgh/London/Houston

Company

For the past 40 years, Wood Mackenzie has established its reputation as a trusted source of intelligence, enriching lives by empowering clients with unique insight on the world’s natural resources.

Now, as part of the Verisk Analytics family, that legacy is even stronger. Aligning with the world’s leading data analytics company extends our ability to help clients overcome the toughest challenges with our unrivalled analysis and advice.

We will continue to build on the power of our existing approach to assess and value individual assets and companies, allowing our clients to pursue the most promising opportunities.

Together, we inspire and innovate the markets we serve – providing invaluable intelligence that informs the strategic decisions that will ultimately shape the future direction of our global natural resources.

Role Purpose

We are looking for a talented Content Marketing Manager to take full ownership of our corporate messaging and global editorial content, including inbound marketing strategies.

Our ideal candidate is a creative marketing professional, preferably with a writing background, able to develop engaging content to attract and engage new potential customers. For this position, it’s also essential to be up-to-date with new technologies and digital marketing trends. Ultimately, you will produce and oversee the production of engaging quality content that speaks to our audiences and boosts engagement with our brand.

Main Responsibilities

  • Write corporate editorial, blog posts and marketing copy to promote our products and services
  • Partner with research and consulting teams to generate new content marketing ideas to promote industry-related topics
  • Build relationships with senior internal stakeholders to deliver Thought Leadership marketing programme
  • Deliver content strategies for knowledge partnerships with external conference organisers
  • Design content marketing initiatives and set short-term goals for generating new inbound leads for both ecommerce and subscription campaigns.
  • Collaborate with creative services, product marketing and our research business to produce high quality content
  • Develop global editorial calendar, coordinating with social media and PR teams and ensure timely publication
  • Deliver engaging audience based messaging and on a regular basis and maintain evergreen content across the website
  • Proofread, re-structure and edit articles by other marketers, optimising written pieces to increase user engagement.
  • Own writing style guide and enforce editorial governance, inspiring fellow team members to create even better content
  • Optimise content considering SEO and Google Analytics
  • Analyse web traffic metrics to find opportunities for improving audience messaging on digital channels
  • Knowledge & Experience

  • Proven experience as a Content marketing manager, Content Editor, Journalist or similar role.
  • Proficiency in MS Office and Content Management Software (eg EpiServer)
  • Editorial mindset with an ability to predict audience preferences
  • Understanding of web publishing requirements and hands on experience with SEO and web traffic metrics
  • Project management skills and attention to detail
  • Excellent communication and writing skills in English
  • Degree in Marketing, Digital Marketing, Journalism or relevant field
  • Core Competencies

  • You understand the vision of Wood Mackenzie
  • Client focused
  • Efficiency focused
  • Determined and resilient
  • Continuous improvement
  • Lifelong learning
  • Creativity
  • Building and Maintaining Relationships
  • You share ideas and experience to achieve objectives
  • Communication
  • Collaboration
  • WoodMackenzie Core Values

    Wood Mackenzie is a place where we are committed to supporting our people to grow and thrive. We value different perspectives and aspire to create an inclusive environment which encourages diversity and fosters a sense of belonging.

    Wood Mackenzie values each individual's contribution and helps them reach their full potential while sustaining an organisational culture of health and well-being.

    Our core values are:

  • Respect for the Individual
  • Integrity
  • Passion
  • Persistence
  • Confidence with humility
  • Excellence
  • Teamwork
  • We understand the importance of bringing your whole self to work and to achieving balance between work, family and other life commitments. We are open to considering flexible working arrangements to enable the greatest spectrum of talent to contribute to Wood Mackenzie's success.


    This job was originally posted as www.totaljobs.com/job/80690613

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