Email Marketing Manager, Peacocks - Cardiff

Cardiff (Caerdydd)
29 Mar 2018
18 Apr 2018
Contract Type
Full Time

A leading high street fashion retailer is looking for an Email Marketing Manager to join their growing ecommerce team based in Cardiff.We are looking for someone to take ownership of all email activity for the brand including the overall ecrm strategy. You will have autonomy to manage your own channel but will be supported by a growing team of ecommerce professionals including digital design, performance marketing, social media & content teams and offline marketing teams. Reporting into the Senior E-commerce manager, this role requires a great team player who is ready to hit the ground running and wants to make a significant difference in the role they are in.

You will be responsible for day-to-day email marketing activities, driving email best practice to uplift conversions, customer retention and lifetime spend. You will also support on other key email and CRM projects. Having solid understanding of email marketing, experience with an ESP system, and experience with data / analytics are key elements of this role.

Main Responsibilities:

·Day-to-day ownership of the email marketing and segmentation plan, including end-to-end co-ordination (planning, briefing, testing, sending, reporting)

·Optimise email Marketing campaigns in line with the promotional calendar; using trading/product knowledge to ensure emails are commercially driven, relevant and targeted

·On-going segmentation of email database to identify and target customer segments with specific campaigns

·Work with closely with the data team to implement targeted email communications across the customer lifecycle

·Implement testing plans for content, subject lines and offers to improve the results and relevancy of campaigns

·Undertake email performance reporting and gather insight to continuously improve engagement and assist with effective CRM strategy

·Feeding email reporting insight into the wider Digital team

·Work closely with the Senior Ecommerce Manager developing initiatives to help improve and drive data capture across all customer touch points including the website, stores, competitions and in store events

·Support on other key email and CRM projects

Required skills & experience

·Proven experience owning email marketing and segmentation plans, including the end-to-end co-ordination (planning, briefing, testing, sending, reporting), within a fashion or retail brand

·Experience using at least one ESP system for at least 12 months

·Excellent understanding of email marketing best practice

·Pro-active and analytical individual with excellent communication skills

·Intermediate understanding of Excel, e.g. pivot tables, creating charts, VLOOKUPS

·Ability to manage multiple work streams at the same time and prioritise effectively to ensure deadlines are met

·Team player with the ability to work in a fast paced environment

· You will have a passion for digital & marketing within the fashion industry, as well as being driven by results

On offer

Working for this well-known brand, the business invests in its people so you will get on-going training and development opportunities. You’ll be treated to a staff discount across their products and wonderful offices to call home.

You will be joining an expanding ecommerce team during an exciting period of growth for the business in an environment where you can have real impact on the business success & strategy.

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