Head of Digital (Consultant)

The Reader
04 Apr 2018
18 Apr 2018
Contract Type
Full Time
Build to-day, then, strong and sure,

With a firm and ample base;

And ascending and secure

Shall to-morrow find its place.

Thus alone can we attain

To those turrets, where the eye

Sees the world as one vast plain,

And one boundless reach of sky.

The Builders by Henry Wadsworth Longfellow

·Contract Type: Consultancy (We are open to this post being filled by a freelance individual or an agency)

·Duration: Maximum contract period – 18 months

·Salary: Competitive

·Working Hours/Pattern: Flexible on approach to the project brief - within the restrictions of the project budget and timeline

·Location: The Reader, Mansion House, Calderstones Park, Liverpool L18 3JB (Flexibility can be given but it expected that the majority of work will be done from our Calderstones office). National travel may be required.

·Reporting to: Directors Group

About this project

This project is about defining, leading and delivering a digital strategy for The Reader. We are investing in digital services to help us better attract, recruit, train and support volunteers as we grow our national model and to achieve better outcomes for the people we read with. We want technology to be an embedded thread running through our shared reading model, which strengthens our model as we bring it to new communities. Therefore, we’re looking for an experienced Digital professional who can grasp and further develop organisational strategy and enjoy working with a range of people, internally and externally, to further enhance it. We will be looking for products to address a range of needs, including:

-Delivery of volunteer support and engagement at scale

-Streamlining monitoring and evaluation in order to maximise data collection and therefore impact measurement at scale

-Strengthening The Reader’s brand and engagement through a new public facing website,

We need our digital infrastructure to be built with sustainability and flexibility in mind. It’s vital that this work can integrate across the organisation to link up with other business processes and systems, including finance and commercial enterprise systems. It’s important for us that we adopt an agile, user-led approach so we can place our Reader community at the heart of its development and ensure that technology enhances our model effectively and meets their needs in a cost-efficient way.

About this Role

The Reader is looking for a consultant Head of Digital, to lead the transformation of its digital infrastructure over the next 18 months. This is an opportunity to work for a fast-paced organisation that is scaling its unique model of Shared Reading to build stronger and more supportive communities across the UK. We’re looking for an experienced Digital professional who can bring strong leadership skills and commitment to a user-driven design process. You’ll have experience of developing an overarching digital strategy and be able to understand and define business needs and then manage the development of a range of digital products to meet those needs.

Key relationships

You will be reporting to a member of the Director’s Group and be required to work with a large range of internal and external stakeholders including;

Shared Reading volunteers and group members Directors Group (Directors of Learning, Operations, Development, Chief Operating Officer, Director)Monitoring and Evaluation managerThird party technology and service providersIT teamHead of Social EnterpriseHead of Communications and the marketing/communications teamManagers in Community Engagement, Volunteer support and Resources/QualityProject brief/Key Responsibilities

Lead the creation of a digital strategy for The Reader to further our organisational strategy and deliver social and long-term financial value for the organisationOversee the development of a new digital infrastructure across mobile, online and social media that delivers excellent user experience and connects our external-facing tools with an effective CRM system and a new engaging, intuitive online support system for volunteersEnsure that digital products are well designed and accessible to all audiences across a wide range of devices, taking the varied digital literacy and confidence levels into accountLead the requirement gathering process and stakeholder engagement – this will include designing the co-creation process and running workshops with user groups; undertaking an assessment of The Reader’s current digital capabilities; leading on UX design; working collaboratively across all internal teams to ensure that our digital strategy is anchored to our overarching strategy and will result in more integrated business processesEstablish and lead a Panel and Programme Board, whose terms of reference will be to ensure that the relevant stakeholders, ranging from volunteers and service users to technical experts are consulted at key stages in the development processFacilitate internal decision-making, reporting to Directors on a regular basis and making recommendationsDevelop the tender specification for digital development, including the initial brief and technical specificationEnsure that medium to long-term sustainability and resource needs are assessed and considered and presented to The Reader senior leadership teamManage the appointment of, and relationship with, third party provider from selection and scoping, through design, development and testing to launch, ensuring that they deliver on time and on budget Manage the project budget, reporting to Associate Director of Operations on a regular basis and contribute to project reports for fundersWork closely with the Communications and Quality teams to develop the content plan and oversee its delivery in line with project timeline, ensuring that content incorporates best practice SEO into the website and new tools are on brandWork with Communications team to develop a marketing and communications plan for roll out and ensure take up to meet project targetsWork with the Monitoring and Evaluation team to set out a monitoring and evaluation plan with a clear strategy for data and tracking user journeys and engagement to improve user insightWork with The Reader’s IT team to ensure that an effective roll out and integration of new products/systems Ensure that Information Architecture and data management systems are robustEnsure a longer term business case is developed Assessment of resources and skills required to maintain digital tools in the medium to longer term and make recommendations in a business case to the Leadership teamEnsure that medium to long-term sustainability and resource requirements are assessed and considered in the tender process. Assess the proposals for implementation and future maintenance to ensure they are future proofed for the organisation and are manageable from both a workflow and budgetary perspective. Work to build capacity in The Reader to help the organisation become more digitally enabled and learning is embeddedProduce and present project updates to The Reader Board and project funderProject timeline and key deliverables

We envisage this to be an 18-month contract with key deliverables and timescales, linked to external funding, however we will be looking for prospective candidates to define their approach.

By September 2018, we would expect you to have:

-Defined and understood business needs through requirement gathering, co-creation and stakeholder engagement

-Set up Programme Board.

-Produced a Digital strategy that has been approved

By April 2019, you will have:

Built a range of digital products to meet the needs set out in our digital strategy, managing external contractors where needed.

Person Specification

    Strategic thinker – ability to grasp organisational strategy and experienced in defining and leading digital strategy to further overarching business aimsExperience of leading digital product development, managing either in-house development capacity or agencyExperience in user involvement and co-creation processesExperience in working with cross-functional teams to develop digital strategyCollaborative - strong relationship building skills with a range of stakeholders, from senior management to volunteers and beneficiaries to third party contractors, in order to bring people with youA strong understanding of online user experiences, customer journeys and tracking/analytics toolsExperience of running a tender process and budget managementUnderstanding of available software and tools on the market - where possible, we will look to combine/customise available products that are cost-effective to maintain and upgrade. Experience of working within a third sector organisationStrong project management skills, including experience in agile tools and approachOutstanding communication skills – ability to translate digital concepts and language to a non-expert audiencePragmatic, can-do attitude Confident to offer challenge and openness to be challengedUnderstanding across mobile, online and social technologiesAbility to work within and deliver to a fixed budget even when unexpected challenges occur
How to Apply

Note. Please do not just send in a CV. We will only consider applications that adhere to the following process -

Visit www.thereader.org.uk and select the ‘Get Involved Section’ where you will be able to view the full job description, recruitment pack and download the relevant application form (individual or consultancy). Please complete the application form and submit to kateharrison@thereader.org.uk

Deadline for applications: 9 am, Tuesday, 17th April 2018

NB: applications arriving after 9am will not be considered

For an informal chat about the project/role please contact Jemma Guerrier, Associate Director of Development on 0151 729 2200.

Selection Process: If successful at shortlisting you will be invited to complete a selection task followed by an interview.It is expected that interviews will be held in early May.

A high volume of applications may make replies to everyone impossible. If you have not heard from us by Friday, 20th April 2018, then unfortunately your application has been unsuccessful.

This job was originally posted as www.totaljobs.com/job/80713006

Similar jobs

Similar jobs