Website and Digital Marketing Manager

Plum Appointments
Bristol (City Centre)
29 Mar 2018
16 May 2018
Contract Type
Full Time

We are looking for an experience Website and Digital Marketing manager to join our international team here in Brislington.

Your role will be to manage the corporate website and mobile app, including all subsidiary and related websites and digital platforms/communications. To provide the best user experience, draw advertisers, increase revenue, communicate key brand messages, increase traffic and conversions, improve rankings and SEO, deliver results and extend the overall value and reach of the group.

Major areas are responsibility :

  • Oversee, develop, implement and manage websites
  • To work with the Content Marketing Manager to create and implement a content marketing strategy
  • Adapts graphics, text and other content from various sources (internal and external) for use on webste and web based communications
  • Ensure that all web design conforms to Brand Guidelines
  • To write and publish web-only articles utilising keywords and meta data for maximum SEO
  • Collaborate with the marketing team to develop sales collateral and marketing material that will drive traffic
  • To write and publish/share content in line with the content marketing strategy
  • Analyse UX videos, test changes and improve conversions across the website, app and any other digital products
  • To come up with development plans for our digital products and create proof of concept, scope, estimate costs and time required and work with various suppliers to execute plans from concept to completion
  • Create and implement on-page SEO and technical SEO best practices across our digital products
  • To head up PPC and online paid-advertising campaigns
  • To have an excellent working knowledge of our platforms and systems, understanding how to get the most out of them
  • In association with colleagues and suppliers design, develop, troubleshoot, debug and implement software code using languages/tools such as HTML 5, PHP, Java script, CMS system
  • Using Google Analytics, Google Tag Manager and similar tools analyse site traffic statistics, identify issues/trends, and make recommendations to management on site changes/improvements
  • Using SEMRush analyse competitors back links, monitor Yachting Pages’ link building, identify technical issues and improve rankings
  • To regularly review the website and digital offering of competitors and related websites/companies, in respect of possible development of our own brands and products, and make appropriate recommendations
  • To research, source and commission external suppliers able to offer relevant, cost effective services for new and existing projects
  • To liaise with suppliers on technical issues with the website and mobile app, ensuring that all elements are working at all times, relevant search results are presented and suitable refines are shown
  • Where possible identify and implement new processes and procedures to increase workflow and minimise required resources
  • Maintain up-to-date knowledge of web marketing techniques and emerging web technologies

We are looking to interview asap so if you would like to be considered please do send us a copy of your CV

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