Marketing Manager

Arlington Recruitment Limited
28 Mar 2018
18 Apr 2018
Contract Type
Full Time

Marketing Manager, Marlow £32,000 to £35,000 (8.30AM to 18.00 Monday to Friday)

We are looking for an experienced Marketing Manager to become an integral part of our marketing function and take ownership for driving demand and increasing reseller loyalty.

The Marketing Manager is responsible for demand generation for many key mobile brands, through best-in-class marketing planning and execution.

They are also responsible for the ongoing success of the Platinum Club, our established reseller partner programme. Additionally, this role covers internal and external corporate marketing activity and the delivery of the Company brand, ensuring consistent execution across all touch points.

Developing and enhancing relations with our brand partners as well as our sales, product, finance and vendor teams is essential, to create marketing campaigns that drive growth and deliver the maximum ROI for our brand partners and for the Company.

Role Requirements

  • Develop, execute and report on quarterly marketing plans, aligned with our brand partners and own business needs
  • Sustain and enhance strong relationships with our brand partners and internal functional teams
  • Ensure all brand partner marketing funds are leveraged and deliver the maximise ROI
  • Manage all internal brand partner incentive and promotional sales days
  • Be a key driver of loyalty through the ongoing management of our Platinum Club loyalty programme, including the successful annual delivery of our Platinum Club conference (100+ members, 25+ brand partners, 20+ staff) and ongoing content updates for the dedicated website
  • Manage and deliver our monthly flagship digital publication (sync), working with our brand partners for content and advertising, our in-house designer for creative and internal stakeholders (product, vendor and mobile solutions teams)
  • Manage the content creation of our weekly reseller email communications (with our in-house designer)
  • Initiate content/news items (with the in-house designer) for the Company website and social media channels (LinkedIn, Twitter, Facebook)
  • Manage the creation and ongoing maintenance of our slideware (i.e. company presentation, sales presentations, new business presentations, quarterly business reviews etc.)
  • Own and execute our participation in relevant mobile and tech industry awards
  • Support internal events including our quarterly town hall presentations and fund-raising days
  • Own the management of our customer, media and brand partner databases to ensure the most accurate and relevant target data to support our demand generation and sales enablement activities
  • Budgetary management, forecasting and reporting of activity
  • Provide support for the Head of Marketing and CEO
  • Knowledge Skills & Experience
  • Previous channel marketing experience
  • Excellent communication skills, presenter and a great networker
  • Knowledge of the mobile/tech channel
  • Brand partner ownership experience within the mobile/tech Sector
  • Ability to adapt to rapidly changing priorities
  • Excellent copywriting/story telling
  • Self-starter and driven to deliver results directly and through the influence of others
  • Creativity in both the design and implementation of programs and plans
  • Great organisation skills with the ability to balance multiple tactical projects with strategic thinking
  • Budgetary management and experience in ROI reporting
  • Bachelor's Degree (marketing, business or related studies) or equivalent
  • Excellent working knowledge of MS Office tools (PowerPoint, Outlook, Excel, Word)
  • Desirable
  • Experience with Salesforce and ideally Pardot
  • Experience of loyalty programmes

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