Digital Acquisition Manager

Nutmeg Saving And Investment Limited
London (Greater)
28 Mar 2018
13 May 2018
Contract Type
Full Time

Digital Acquisition Manager
London, Vauxhall
Permanent, Full time

Job in a nutshell:

Reporting to the Head of Acquisition, the Digital Marketing Manager is responsible for the successful planning, optimisation and reporting on all paid digital channels including PPC, social media, and display advertising.

The role holder will be accountable for building and maintaining the integrity of the brand online and achieving business critical KPI’s such as acquisition, budget planning and reporting across all digital marketing channels. The role holder must have a strong background in building, executing, and measuring PPC, social media, and display campaigns and be a hands-on expert with tools such as Google Analytics, DoubleClick and day to day running of paid media and reporting platforms.

What you’ll need to do:

  • Responsible for leading, developing and delivering the digital marketing plan to drive business critical ROI aligned to monthly targets.
  • Responsible for strategic planning, management and development of digital channels.
  • Will own execution and optimisation of PPC, social media, and display prospecting and retargeting campaigns.
  • Responsible for campaign measurement, analysis and reporting, working closely with marketing, data science and finance teams.
  • Ownership of digital marketing budget and effective budget deployment and pacing across all biddable channels.
  • Responsible for delivery of key digital marketing KPIs from optimising paid and organic traffic to channel analysis and planning.
  • Day to day management and implementation of digital campaigns, tracking and reporting
  • Work cross-functionally with digital agencies, teams and stakeholders across the business to plan and deliver on targets.

What we’re looking for:

  • Proven track-record of planning and executing digital marketing campaigns across PPC, social media channels, and display media prospecting and retargeting
  • Expert knowledge of Google Analytics and DoubleClick.
  • Strong planning, reporting and project management skills
  • Must have an innovative, test & learn mindset
  • Strong analytical skills with the ability to interpret and share data and optimize campaigns accordingly
  • Deep understanding of building and optimising digital customer journeys across paid media
  • High energy, hard working, team player with customer focus
  • Experience working in financial services is a plus
  • Education to degree level or above in a top university

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