Customer Marketing Manager

Responsibilities:

• Build a new contact strategy for the business to improve the process for customer leads generated by branches.
• Implement a programme of test and learn across all channels including email, SMS and outbound aimed at increasing efficiency and improving conversion/value.
• Actively manage the CRM solution (Salesforce) including the in-house delivery of campaigns and reporting.
• Work with the insurance business unit to create customer centric propositions which deliver increased value for customers.
• Manage a range of internal stakeholders to improve the integration between insurance and other products.
• Manage external agencies to ensure high quality delivery of creative and technical solutions.
• Segment the customer database and identify most valuable customers and create a targeted strategy to build long-term relationships.
• Regularly provide reporting to a range of stakeholders.
• Manage a small team of campaign managers and customer analysts.

Requirements:

• Have a good working knowledge of Salesforce CRM.
• Have undertaken a customer marketing role in a financial services, insurance or other relevant industry.
• Be commercially and customer driven.
• Be able to understand data and be analytically minded.
• Have a track record of implementing successful cross-sell, upsell and retention activities both at a hands on and strategic level.
• UK experience.