Marketing and Communications Manager

Diabetes UK
London (East)
28 Mar 2018
16 May 2018
Contract Type
Full Time

The Marketing and Communications Manager is responsible for developing and delivering targeted marketing and communications plans to reach those living with Type 1 diabetes, and to raise awareness of the support, products and services that Diabetes UK can offer.

This will include developing strong and engaging content and working alongside Marketing & Communications Planning colleagues to research and identify the best routes to market, achieving maximum impact by using insight to develop and implement activity to reach more people and increase uptake of our Type 1 offer.

Main Responsibilities

* Create new Type 1 content, where necessary, across a range of channels, ensuring it is co-produced with people with Type 1 diabetes and their families and healthcare professionals if required, and ensure any user-generated content is captured and embedded wherever possible and appropriate.
* Manage Type 1 content across Diabetes UK channels, ensuring it is coherent, navigable and responsive to the needs of people with Type 1, offering clear and integrated product offerings for each priority audience.
* Deliver agreed marketing and communications plans to time and budget, working closely with Marketing and Communications Planning colleagues.
* Identify and progress appropriate marketing and communications opportunities to increase the reach and impact of Type 1 work (spanning a range of services, campaigns, information, fundraising, research) amongst agreed priority audiences, that is informed by their needs, and meets Type 1 programme requirements.
* Manage the Type 1 marketing and communications budget, with the support of the Type 1 Lead. Carrying out required financial tasks related to relevant marketing and communications work, from raising purchase orders to monitoring the monthly management accounts.
* Develop and monitor key performance indicators and targets and evaluation metrics in collaboration with other teams, to demonstrate the success of Type 1 marketing and communications work, working with internal colleagues and external agencies.
* Keep up-to-date on the latest marketing and communications trends, content and publishing developments, and software updates.
* In partnership with Market Research colleagues, ensure regular Type 1 audience insights inform relevant work streams and findings and learnings are shared and implemented across the charity.
* Carry out tasks and provide support to other Type 1 projects as requested by the Head of Marketing & Communications Planning and Type 1 Lead as and when required.
* Work with the wider marketing team to explore opportunities to extend Type 1 campaigns to reach wider audiences where relevant, particularly those living with or at risk from Type 2 diabetes.

Ideal Candidate

The best person for this job will be able to:

* Understand the role of audience insight and uses this to inform strategy and actions
* Review, establish and develop channel plans to meet customer needs and achieve organisational goals.
* The ability to communicate effectively and to influence a wide range of people, face-to-face, through presentations and written reports
* Have strong multi-channel copywriting and editing skills
* Strong creative ability
* Have strong knowledge of marketing metrics for measuring impact and evaluating effectiveness and return on investment
* Good commercial awareness
* Excellent planning, organisation and project management skills
* Ability to work on own initiative, under pressure and to tight deadlines
* Sensitive approach to dealing with personal information about people's health and lifestyle
* Ability to identify and overcome problems using own initiative
* Adept at using Microsoft Office programs including Outlook, Word, Excel, PowerPoint etc

The best person for this job will have experience in:

* Strong experience of working across communications functions, including marketing (both digital and offline) plus at least one or more of the following communications areas: digital, media, editorial, creative, content development
* Strong experience of developing engaging and impactful audience-focused content
* Experience of successful audience segmentation
* Strong project management experience, including budget planning and management, monitoring and evaluation
* Experience of working on cross-organisation projects and delivering successful outcomes
* Demonstrable experience of successfully interacting and engaging customers and members of the public to increase reach and impact
* Experience of media buying
* Experience of managing agencies and freelancers

The best person for this job will be:

* Driven to succeed - a completer-finisher.
* Able to hit the ground running, learning to navigate a complex organisation and its policies and procedures
* A people person, good at building relationships
* An experienced project manager
* Passionate about making a difference to the lives of families living with Type 1, so that they have the information and support they need, and helping to improve their long-term health outcomes.
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