Senior Digital Marketing Executive

Prospects 4 Corporate Travel
11 Apr 2018
16 May 2018
Contract Type
Full Time

Senior Digital Marketing Executive - Surrey - Salary Up To £34k

Prospects 4 Travel are seeking a Senior Digital Marketing Executive to develop and deliver a full digital marketing strategy on behalf of our client who a major events organiser.

Key responsibilities of the Senior Digital Marketing Executive are:

  • Increase online engagement and grow new audiences to hit specified targets and generate revenue
  • Campaign creation and management of digital acquisition channels including PPC, Display, Paid Social and affiliates
  • Management of digital retention channels, email marketing, organic social, SEO
  • Effectively segment data and build e-communications using a CRM system.
  • Management of multiple websites and management of CMS systems
  • Work with social media platforms, and use them to write appropriate content to increase engagement
  • Use online advertising channels such as PPC, Display, Facebook Ad Manager to benefit the business
  • Ensure SEO optimisation techniques are in place to help maximise organic rankings
  • Ensure conversion rate optimisation techniques are utilised and implemented
  • Continuous development of the digital customer journey to help increase conversion rate
  • Use Google Analytics, social media reporting and overall digital data to assess the impact of each campaign and the ROI.
  • Make recommendations regarding the contribution of different digital marketing channels
  • Co-Manage the digital marketing budget, to deliver best value and performance
  • Work with media agency to brief digital campaigns and understand their impact
  • Liaise closely with The Group Digital Manager to ensure a cohesive online strategy and affiliate marketing strategy

Alternatively apply online via our website where you can register your CV, get job alerts and see all of our current vacancies.

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