Marketing & Partnership Development Director

Recruiter
Grosvenor Consulting Ltd
Location
Easton
Posted
11 Apr 2018
Closes
16 May 2018
Sector
Education
Contract Type
Permanent
Hours
Full Time

We are searching for an experienced Maketing & Partnership Development Director for an leading education training organisation.

You will be working in partnership with Teaching School Alliances, Multi-Academy Trusts, Early Years Providers, Universities and Colleges as well as a network of hundreds of practitioners including school leaders, teachers, support staff, coaches, facilitators and assessors.

This is a national role but you will be required to attend the Bristol office around once a week.

Role of the Marketing & Partnership Development Director:

A member of the Leadership Team, modelling good leadership and contributing to the design and delivery of the Vision & Business Plan.

• Lead the implementation of the growth strategy.

• Run campaigns to develop new delivery partners, especially teaching school alliances, across the UK.

• Run marketing campaigns to increase programme registrations: digital and social media, events and speaking slots, EDM, website and SEO, thought leadership, white papers, strategic relationships in the sector.

• Increase advocacy, referrals and recommendations through our network of alumni, partner schools, facilitators and employees, newsletters, Network events, referral campaigns etc.

• Work with the leadership team to ensure exceptional care and quality are an intrinsic part of the entire learner journey from first contact through to graduation, resulting in passionate advocates.

• Work closely with the MD and PR provider to project the BPN brand and proposition into the market through articles, speaking events, roundtables etc

• Manage the marketing and development team, ensuring all have clear objectives, regular 121s, training, team meetings and honest feedback

• Work with colleagues to secure new programmes through bids for public sector contracts, licenses, Apprenticeship accreditation and acquisitions.

• Organise market research and customer insight

• Oversee and develop Branding, collateral, resources and websites

• Work with the MD to assess the market for international programmes

Experience of Marketing & Partnership Development Director:

Undergraduate Degree ?

Relevant professional qualifications in Marketing ?

Post-graduate qualifications, for example: MBA - Desirable

Great knowledge of and affinity for the Education & Skills sectors ?

A proven track record of increasing income through marketing, partnership, sales, bid and advocacy campaigns. ? Experience of leading partnerships, marketing & digital strategy ?

Creative, innovative and effective at leading change ?

Evidence of successful line management and project management ?

Experience of managing marketing channels, suppliers and events ?

Evidence of creating positive partnerships and relationships ?

Understanding of Apprenticeship funding and delivery models ?

Driven to see things through to successful completion and results ?

Experienced in product development especially digital products ?

Excellent writing and speaking skills, able to present to large groups, high level excel, power-point and word skills ? Good network of contacts across the Education & Training sectors ?

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