Head of Marketing

Lloyd Recruitment Services Ltd
14 Apr 2018
17 May 2018
Contract Type
Full Time

Lloyd Recruitment Services is working with a leading B2B publisher company based in South London. The role will be to head up the marketing function for a leading portfolio of B2B brands.

  • Lead marketing at a strategic and commercial level for the portfolio and input into company wide activities.
  • Direct the marketing activities for the portfolio to include events, paid subscriptions, controlled circulation magazines and web sites.
  • Lead and mentor the team; Subscriptions Marketing Manager, Event Marketing Manager, Senior Marketing Executive and Group Subscriptions Sales Manager.
  • Oversea the team’s workload and ensure that optimum time management is achieved.
  • Manage targets, revenue generation and KPIs across the portfolio.
  • Set and control budgets and report regularly on targets, spend and activity.
  • Develop and maintain relationships with key stakeholders, suppliers and associations.
  • Be the driver in maintaining branding, brand recognition and reputation.
  • Ensure the portfolio’s data is maintained and developed for optimum use.
  • Maintain good quality marketing communications across the portfolio and promote best practice.
  • Represent the company on association committees such as the PPA and the ABC

Interpersonal Skills:

  • Strong influencing skills with the ability to influence and negotiate for time and resources at all levels.
  • Evidence of success in building and managing relationships with high level stakeholders.
  • Evidence of success in prioritising and dealing with high level sensitive information and taking appropriate action on a regular basis.
  • Organisational awareness with the ability to operate with confidence and credibility across all functions of the Company.

IT, Administrative and Organisational Skills:

  • Extensive knowledge of Microsoft Office packages.
  • Excellent planning, organisational and time management skills, with the ability to work under pressure and to tight deadlines and to demonstrate an effective and resourceful approach to addressing issues.
  • Ability to manipulate and manage data. Strong skills and evidence of success in acquiring new data.

Judgement and Analysis:

  • Sound judgement with the ability to interpret, analyse and disseminate complex, sensitive information.
  • A strong understanding of business and organisational risk and the ability to analyse situations and apply judgement on decisions.
  • Awareness of the Company’s reputation, finance or legal position.


  • Resourceful and purposeful, with initiative, drive and a strong desire to deliver exceptional results.
  • A team player both internally and externally.

Communication skills:

  • Excellent verbal and written communication skills, including the ability to present and explain management information clearly to a variety of audiences.

Necessary education/qualifications/experience:

  • Marketing qualification desirable
  • People management experience essential
  • Subscriptions experience essential
  • Event marketing experience essential
  • Experience of developing ABC audits desirable
  • Excellent copywriting skills
  • Understanding of the use and development of data
  • Experience of managing substantial budgets
  • Experience of B2B publishing experience essential

Salary for the Head of Marketing role: £55K

Due to the high volume of applications, Lloyd Recruitment Service can only contact shortlisted candidates.

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