Brand Marketing Manager, design-led home & gift brand

I Love My Job Ltd
London (Central)
11 Apr 2018
20 May 2018
Contract Type
Full Time

We have an exciting opportunity for an ambitious, dynamic Brand Marketing Manager! Our client is a leading British home and gift brand that supplies thousands of leading retailers worldwide, alongside their own retail stores.

The successful candidate will develop the brand ethos & tone of voice, creating a consistent, compelling brand message and visual identity. You will develop creative initiatives and marketing campaigns, both online and off-line, to promote brand loyalty, brand awareness, and ultimately increase sales.

Are you the innovative, forward-thinker this fantastic company is looking for?

As Brand Marketing Manager you will:

  • Be the 'eyes and ears’ of the brand in the marketplace, monitoring marketing trends and competition, and be a customer champion in the business.
  • Develop clear brand values, ethos, culture, tone of voice and value proposition.
  • Create a brand marketing calendar which aligns all channels, wholesale, and retail.
  • Develop brand guidelines, communicating standards throughout the business to ensure a coherent overall brand strategy, and a seamless, consistent brand message to all customer groups
  • Provide visual merchandising direction to retail team, briefing the Visual Merchandiser and providing clear objective and budgets.
  • Working with Sales and Product teams, develop a marketing plan which maximises the opportunity of new trends.
  • Improve photographic assets of the company, build awareness and sales across all channels.
  • Manage the critical path for all printed promotional materials, overseeing the design of posters, POS, adverts, postcards, leaflets, packaging, presentations, and brochures (digital and print)
  • Seek out new marketing opportunities such as PR and commercial partnerships that fit with the brand and will maximise broader business goals.
  • Project manage catalogues and printed promotional materials, working with internal and external creatives to ensure all material meets brand guidelines
  • Produce analysis on brand performance and perception within the different channels, work closely with sales teams to identify target audiences in each channel to create a segmented marketing plan.
  • Support the trade show programme, providing direction in line with trends and brand strategy, and leading the marketing for trade shows.
  • Manage and monitor the brand marketing budget.

The successful Brand Marketing Manager candidate will have:

  • 5+ years’ brand marketing experience at a senior level
  • Experience of working within a retail organisation (high street or supplier side)
  • Sound understanding and experience of Brand building across both traditional and digital marketing media.
  • A Strong design eye and creative flair, with a good instinct for trends.
  • A proven track record of leading creative brand projects, and be passionate about enhancing the Brand through excellent customer experience.
  • Excellent organisation skills, be deadline driven, a multi tasker, and have keen eye for detail.
  • An analytical & strategic approach, reacting to any market changes, with a view to maximising business opportunities.
  • Proven ability to audit and manage different design media.
  • Collaborative approach.
  • Marketing qualifications and/or design training advantageous though not essential.

If you this Brand Marketing Manager role sounds like you, please get on touch and send us your CV today!

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