Caravan Sales Marketing Manager

Recruiter
Parkdean Resorts
Location
Newcastle Upon Tyne
Posted
11 Apr 2018
Closes
18 Apr 2018
Contract Type
Permanent
Hours
Full Time

Parkdean Resorts have a new and exciting role for an experienced Marketing Manager to join their team in Gosforth. The role will be covering the Caravan Sales area of the business and will be accountable for all local Marketing, and Holiday home owner communications across offline marketing channels. If you are a strong team Manager, with relevant Marketing experience then we would love to hear from you.

Job Role

The role responsibilities will involve:-

  • You will be responsible for all local marketing campaigns, and activity for caravan and lodge sales across the business
  • Manage and mentor the Marketing Brand Manager and Local Marketing Manager to effectively deliver marketing communication
  • Plan and execute performance driven local marketing activity to meet required sales targets at a local and regional level
  • Deliver all regional campaigns & promotions with the Brand Manager to ensure consistent and balanced communication
  • Work closely with the operational and commercial teams to drive marketing communication at key periods for caravan sales business growth
  • Develop and deliver robust marketing communication to the holiday home owner base to drive engagement, raise awareness of the business and promote offers
  • Identify additional opportunities to communicate ownership in parks’ local areas via offline and email/SMS marketing channels
  • Plan strategic PR and event activity to drive brand awareness and deliver an effective ROI
  • Set strategic goals and targets to maximise efficiency from the local marketing team
  • Manage national campaigns and PR activity to promote the business via all marketing communication channels
  • Chair performance review meetings with the wider marketing team and senior members of the business
  • Have responsibility for media purchase and planning to maximise efficiencies from local marketing activity
  • Brief and manage creative agencies to deliver cost effective local marketing communication to drive, lead, appointment and sales volume
  • Manage the local marketing budget and liaise closely with the finance team to ensure spend and forecasts are controlled and efficiently managed

Person

A successful candidate will have:

  • Strong organisational skills
  • Team management experience
  • Previous marketing experience – offline and online
  • Experience of multiple project/marketing campaign management
  • A Structured approach to planning
  • Relevant marketing qualification
  • Budget management experience
  • Creative and media agency management experience
  • Analytical skills
  • Excellent presentation skills

This role will involve some travel across our 72 parks, so if you would like a new challenge with the UK’s largest holiday park operator then apply today!

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