Digital Acquisition Manager
Bookmark recruiting for a marketing leading consumer organisation who are currently looking to recruit a Digital Acquisition Manager to manage all paid digital acquisition and generate quality leads for the business through effective PPC campaigns.
Reporting into the Marketing Director this role will be responsible for;
· Manage bids, keywords and Ads on Google Adwords and Bing
· Ensure daily lead targets are met for campaigns
· Research and test new keywords to scale campaigns
· Split test and suggest improvements for landing pages and forms
· Monitor the ROI and quality of the leads
· Analyse digital metrics to the detail e.g site traffic, visitor paths, conversion rates, device use, locations
· Analyse competitors to optimise Ad Spend
· Implement remarketing and retargeting
· Launch new PPC campaigns from devising the strategy, to overlooking website design, to keyword research
If you have experience of managing large budget PPC campaigns and are looking for an opportunity to take full ownership of all in-house PPC activity we’d be keen to speak with you.